Client: Holmes Place

Brief: To deliver new members over the January & February period with an ambitious target of double that of the previous year

Response Summary: Total Media Digital devised a campaign that contained a range of solutions including local support for individual clubs but that centred on cost-per-lead activity, where the ‘lead’ was an opt-in to receive contact from the nearest club to arrange an appointment to view the facilities. This jumped a stage in the conversion process & proved to be an extremely cost-effective way of generating qualified leads

Result: January and February sales targets were met with a 450%+ increase in web leads over the previous year’s results and the client was delighted.

Testimonial:
"Fantastic figures for the January campaign. The total number of e-leads generated in January represented a 461.9% increase over last year’s daily figures!"

Gary Cook, Web Technologies Manager
Holmes Place Health Clubs