TM Direct offers a full complement of services:

• Direct response media planning
• Media buying
• Response analysis
• Customer mapping
• Customer segmentation and profiling
• List broking
• Modelling & forecasting

At Total Media Direct we focus on providing complete solutions that are media neutral – All media channels are considered on their merits of delivering against clients’ objectives. Some examples of the variety of media we work with and across include:

You need to get more out of your media and improve the efficiencies of customer acquisitions. You want to work with an agency that challenges conventions and strives for innovation. If this sounds familiar to you, your business could benefit from working with Total Media Direct.

Response Systems
Response reporting is run using our bespoke analysis system QUEST which allows us to gather a client’s response, conversion and value information and analyse both historic and current campaign performance using standardised report templates across all communications channels. Clients and account teams alike benefit from rapid information delivery in a standard and easy to understand format facilitated through a leading front-end business tool.

The QUEST system provides three key benefits:

• Fast - Our powerful business intelligence tool allows us to import data and implement reports within seconds.
• Multidimensional - The system enables data to be easily manipulated and allows the user to drag and drop different elements within a pivot table depending on what is required.
• Easy to Use - It is important that the front-end tool is easy to use. If users find the tool difficult, the success of the entire system can be at risk. QUEST is both easy to learn and use, so minimising both training time and the need of IT/Systems support.

The QUEST system can be deployed to all team members and clients with regular update reporting being sent out to all key personnel. This ensures knowledge is driven throughout the business. Campaigns are constantly reappraised and adjusted to make use of the latest market intelligence and the impact can be significant.

Investment Modelling
For each client we will identify by channel the optimum time to switch off the advertising expenditure within the campaign period. The model is based on historical response and sales data which is fed into our response system QUEST. This data is analysed and from this we identify the optimum frequency levels. A decay factor is fed into the model together with other factors such as product strengths, competitive influences, seasonality, economic confidence and channel saturation. This combination provides us with the ability to predict investment performance based on different expenditure bands.