Harness the power of podcasts
Harness the power of podcasts
Disney & Chill? What the new PVOD service means for Netflix and the industry
Influencer marketing – what brands need to know
Media Owners: Friends or Foes? Partners or suppliers?
AI and personalisation: a marketer’s dream?
TV versus S-VOD – Who’s going to come out on top?
Beating the cognitive shortcut: How cognitive biases can be the route to marketing success with the use of Dynamic creative
Alexa, Take me Home.
Ramp up your advertising know-how – taking the IPA’s Foundation Certificate
Hello again, Moto
Moving from behavioural targeting to targeting behaviour
Reaching millennials and younger audiences
Haters gonna hate?
International Women’s Day: 10 lessons from a working parent
Cultural peculiarities and media planning
A day in the life of a… Media Assistant
TM In The News: My Media Week by Lucas Brown
Trust and traditional mediaRead more
A day in the life of a… Broadcast Buyer
Giving something back: two days volunteering at Crisis for Christmas
Game theory meets media planning
Total Media appoints Celine Saturnino as Chief Commercial Officer
TM in the News: Trump’s inauguration: the behavioural signals
TM in the News: A gentle nudge over the green rubicon: How to change social norms and make your business greener
CES 2017 – My Top 3 Tech Innovations
TM in the News: Tom Laranjo appears on BBC4 to discuss how advertisers avoid fake news sites
TM in the News: Children’s advertising struggles as viewers switch to tablets and on-demand services
TM in the News: From reason to reaction: Trump election shows what happens when we feel threatened
“Holidays are coming…”
How marketers can use behavioural insights to cut through background noise
Total Media targets performance media for growth with launch of Running Total
A day in the life of an… Earned Media Assistant
A day in the life of a… Client Services Intern
A day in the life of a… Digital Display Executive
A day in the life of an… Account Director
A day in the life of a… Broadcast Intern
Know your audience – Millennials
Virtual Reality – A not so distant future
Newsbrands look to the future with increasingly diverse revenue streams
Total Media hires Duane Thompson from IDG as head of programmatic
The London Media Bubble
Total Media wins Rustlers media accountRead more
Up your planning game: the theory for producing ideas
Total Media bolsters behavioural planning offer with hire of Will Hanmer-Lloyd
Last Week’s White Papers: What They Mean for You and Me
Will live sport be the catalyst for deeper integration between TV and social platforms?
Are poor reviews Superman’s kryptonite?
Our Top 3 April Fool’s Day Jokes
Moving from Y to Z: Generational shifts in Online Media Preferences between Millennials and Generation Z
Twitter’s 10th anniversary: What’s next?
BBC iPlayer to stop giving “free rides” to those not paying for licenses
Mobile is everything: Total Media at Mobile World Congress
Do men and women think differently or does unconscious bias inform our behaviours and abilities?
Publisher Week – Day 5: The Big Debate
Publisher Week – Day 4: Programmatic and Publishers
Publisher Week – Day 3: Publishers and Behavioural Science
Publisher Week – Day 2: Publishers and Planning for Great Content
Publisher Week – Day 1: Publishers as Businesses
Free will is dead, so you had better get your story straight
Let’s not pretend ad-blocking is all about making the internet a better place
Let’s get Phygital
Nakd boosts awareness with a tasty experiential OOH event
Hyper personalisation backlash
Love Home Swap appoints Total Media for integrated media planning and buying
Total Media awarded IPA’s Platinum CPD accreditation for third consecutive year
Wiggle uses emotional intelligence software to optimise content
Mobile Engage: The past, the present, but mostly the future
The anthropology of contextual media planning
Book publishers should see themselves as content publishers, not advertisers
Google Update: Mobile Matters