Total Media Insights

A summary
of our Insights, News
and Bulletins

 

TM Insights

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TV versus S-VOD – Who’s going to come out on top?

Tuesday 4th July
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TM Insights

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Beating the cognitive shortcut: How cognitive biases can be the route to marketing success with the use of Dynamic creative

Monday 19th June
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TM Insights

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Alexa, Take me Home.

Tuesday 6th June
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TM Insights

Thinking_Fast_and_Slow
 

Behaviour-driven moments

Thursday 18th May
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TM Insights

IPA-Foundation-Certificate
 

Ramp up your advertising know-how – taking the IPA’s Foundation Certificate

Tuesday 16th May
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TM Insights

The Clash
 

Hello again, Moto

Wednesday 3rd May
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TM Insights

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Moving from behavioural targeting to targeting behaviour

Monday 24th April
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TM Insights

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Reaching millennials and younger audiences

Monday 20th March
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TM Insights

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Haters gonna hate?

Thursday 9th March
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TM Insights

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International Women’s Day: 10 lessons from a working parent

Wednesday 8th March
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TM Insights

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Cultural peculiarities and media planning

Monday 6th March
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TM Insights

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A day in the life of a… Media Assistant

Friday 3rd March
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TM News

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TM In The News: My Media Week by Lucas Brown

Wednesday 1st March
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TM Insights

Trad-Digital Media
 

Trust and traditional media

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TM Insights

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A day in the life of a… Broadcast Buyer

Friday 24th February
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TM Insights

Charity-Heart
 

Giving something back: two days volunteering at Crisis for Christmas

Tuesday 21st February
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TM Insights

Chess Resized
 

Game theory meets media planning

Tuesday 7th February
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TM News

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Total Media appoints Celine Saturnino as Chief Commercial Officer

Wednesday 25th January
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TM Insights

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TM in the News: Trump’s inauguration: the behavioural signals

Monday 23rd January
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TM Insights

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TM in the News: A gentle nudge over the green rubicon: How to change social norms and make your business greener

Tuesday 17th January
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TM Insights

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CES 2017 – My Top 3 Tech Innovations

Thursday 12th January
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TM Insights

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TM in the News: Tom Laranjo appears on BBC4 to discuss how advertisers avoid fake news sites

Monday 9th January
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TM Insights

children and tv
 

TM in the News: Children’s advertising struggles as viewers switch to tablets and on-demand services

Friday 23rd December
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TM Insights

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TM in the News: From reason to reaction: Trump election shows what happens when we feel threatened

Thursday 17th November
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TM Insights

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“Holidays are coming…”

Monday 14th November
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TM Insights

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How marketers can use behavioural insights to cut through background noise

Wednesday 9th November
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TM News

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Total Media targets performance media for growth with launch of Running Total

Thursday 20th October
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TM Insights

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A day in the life of an… Earned Media Assistant

Wednesday 12th October
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TM Insights

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A day in the life of a… Client Services Intern

Tuesday 4th October
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TM Insights

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A day in the life of a… Digital Display Executive

Tuesday 27th September
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TM Insights

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A day in the life of an… Account Director

Wednesday 21st September
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TM Insights

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A day in the life of a… Broadcast Intern

Tuesday 13th September
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TM Insights

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Know your audience – Millennials

Wednesday 13th July
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TM Insights

VR1
 

Virtual Reality – A not so distant future

Tuesday 21st June
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TM Insights

Newsbrands
 

Newsbrands look to the future with increasingly diverse revenue streams

Thursday 16th June
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TM Bulletin

Duane Thompson
 

Total Media hires Duane Thompson from IDG as head of programmatic

Monday 13th June
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TM Insights

London
 

The London Media Bubble

Tuesday 31st May
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TM Bulletin

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Total Media wins Rustlers media account

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TM Insights

A technique for producing ideas
 

Up your planning game: the theory for producing ideas

Thursday 26th May
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TM News

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Total Media bolsters behavioural planning offer with hire of Will Hanmer-Lloyd

Thursday 19th May
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TM Insights

BBC
 

Last Week’s White Papers: What They Mean for You and Me

Wednesday 18th May
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TM Insights

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Will live sport be the catalyst for deeper integration between TV and social platforms?

Monday 9th May
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TM Insights

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Are poor reviews Superman’s kryptonite?

Tuesday 5th April
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TM Insights

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Our Top 3 April Fool’s Day Jokes

Friday 1st April
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TM Insights

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Moving from Y to Z: Generational shifts in Online Media Preferences between Millennials and Generation Z

Tuesday 29th March
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TM Insights

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Twitter’s 10th anniversary: What’s next?

Tuesday 22nd March
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TM Insights

bbc iplayer
 

BBC iPlayer to stop giving “free rides” to those not paying for licenses

Thursday 3rd March
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TM Insights

MWC
 

Mobile is everything: Total Media at Mobile World Congress

Tuesday 1st March
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TM Insights

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Do men and women think differently or does unconscious bias inform our behaviours and abilities?

Thursday 4th February
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TM Insights

Publisher Week Title
 

Publisher Week – Day 5: The Big Debate

Friday 27th November
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TM Insights

Publisher Week Title
 

Publisher Week – Day 4: Programmatic and Publishers

Thursday 26th November
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TM Insights

Publisher Week Title
 

Publisher Week – Day 3: Publishers and Behavioural Science

Wednesday 25th November
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TM Insights

Publisher Week Title
 

Publisher Week – Day 2: Publishers and Planning for Great Content

Tuesday 24th November
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TM Insights

Publisher Week Title
 

Publisher Week – Day 1: Publishers as Businesses

Monday 23rd November
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TM Insights

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Free will is dead, so you had better get your story straight

Monday 16th November
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TM Insights

Is ad-blocking really about making the internet a better place?
 

Let’s not pretend ad-blocking is all about making the internet a better place

Monday 26th October
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TM Insights

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Let’s get Phygital

Friday 18th September
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TM Bulletin

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Nakd boosts awareness with a tasty experiential OOH event

Monday 7th September
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TM Insights

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Hyper personalisation backlash

Sunday 16th August
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TM Bulletin

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Love Home Swap appoints Total Media for integrated media planning and buying

Monday 3rd August
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TM Bulletin

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Total Media awarded IPA’s Platinum CPD accreditation for third consecutive year

Friday 19th June
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TM Bulletin

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Wiggle uses emotional intelligence software to optimise content

Wednesday 3rd June
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TM Insights

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Mobile Engage: The past, the present, but mostly the future

Monday 18th May
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TM Insights

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The anthropology of contextual media planning

Friday 8th May
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TM Insights

Publisher-Books
 

Book publishers should see themselves as content publishers, not advertisers

Thursday 30th April
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TM Insights

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Google Update: Mobile Matters

Wednesday 22nd April
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Recent Posts

Tuesday 4th July

TV versus S-VOD – Who’s going to come out on top?

Read more
Monday 19th June

Beating the cognitive shortcut: How cognitive biases can be the route to marketing success with the use of Dynamic creative

Read more
Tuesday 6th June

Alexa, Take me Home.

Read more
Thursday 18th May

Behaviour-driven moments

Read more
Tuesday 16th May

Ramp up your advertising know-how – taking the IPA’s Foundation Certificate

Read more

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