Posted by Emma Jeffers,
Apr 26, 2012
Total Media received a Highly Commended accolade for its Huffington Post launch campaign at last night’s sixth Clear Channel Awards.
Total Media along with its campaign partners Posterscope and Maher Bird Associates (MBA), won the Highly Commended award in the category for Best Use of Digital in Outdoor.
Lucas Brown, a Partner at Total Media, said of the achievement: “We’re delighted to receive the Highly Commended award, along with our collaborators, Posterscope and MBA.”
“Using our specialist media and digital knowledge, we were able to conceive and implement an innovative launch strategy which complemented the Huffington Post and engaged audiences,” he added.
To generate buzz around the launch of the Huffington Post UK last year, and to recruit bloggers and journalists to the site, the campaign used an integrated mix of media, including digital and outdoor, combined with a live Twitter feed as its centrepiece.
Positioned at railway stations, with up-to-the-minute headlines and the most recent ten Tweets, the posters would be amongst the first messages audiences would see each morning. As well as press coverage and a number one trending on Twitter, the campaign generated visitor statistics beyond all expectations.
The Clear Channel Awards celebrate the pinnacle in innovatively planned and effective outdoor media campaigns.