Posted by Josh Reidy,
Jun 18, 2012
Total Media have made yet more waves in creative digital strategy, occupying both runners up spaces in Tribal Fusion’s Firefly Campaign of the Month Award
The IRobot and Cutty Sark campaigns were recognised for the emphasis placed on interactivity and engagement within the innovative Firefly unit.
For the IRobot campaign, Total Media had been charged with growing the brand they won the UK account for last year. The Firefly unit represented the ideal format in which to do this, supporting the twin objectives of education and raising awareness, while reflecting the brand’s innovative nature. The video built into the unit informed the viewer of IRobot’s rich heritage in robotics, while the interactive panel alongside it provided an in-depth explanation of the product’s functionality.
The Cutty Sark represented a different challenge to IRobot altogether, but shared its educational focus. Though the ship itself launched some 140 years ago, the campaign was set to mark its re-launch of this now dry-docked testament to British maritime history. Startling video heralding the ship’s return to London was accompanied by a short history of the vessel and the ability to interact on a social media basis.
Both campaigns highlight Total Media’s commitment to innovative media platforms and strength in both the launch and growth of brands.