Posted by The Marketing Team,
Apr 04, 2014
There is always something exciting happening in the world of TV, from new programmes to second screening, viral ads to banned ads. Here’s the latest TV team round up just for you.
BT Sport to launch on Google Chromecast
Last month, Google was the latest to enter the TV market with their new dongle, the Google Chromecast, allowing users to send online shows, movies, music and more to their TVs using their smartphones, laptops and tablets. Now, in their latest move, Google have signed a deal with BT Sport to allow the streaming of the service through the device. Other companies to have signed up include Netflix and BBC iPlayer, meaning that the dongle could become a major gameplayer in cross-platform TV viewing. As the latest in a series of similar product launches, Chromecast shows the value of the TV set to the majority of TV content viewers by keeping it at the centre of the experience.
Twitter buys secondsync and mesagraph
Twitter has strengthened its association with TV viewing by their latest acquisitions of London-based social TV firm SecondSync and Parisian firm Mesagraph. In doing so, Twitter have cut off the deal SecondSync agreed with Facebook earlier this year to provide analytic data to the social networking site. The latest acquisitions will help Twitter to take the TV-Twitter conversation experience to the next level, making the most of their position as the largest host of real-time public conversation around TV viewing. We’re excited to see what they come up with.
Amazon to launch Fire TV
At the beginning of this week, Amazon announced the launch of Fire TV, a $99 set-top box for streaming media, thereby placing themselves up against rivals such as Apple and Chromecast. Our own Pete Wallace was quoted by The Drum to say the box will help Amazon pursue the media budgets it really wants: ‘This is due to three key factors: data, multi-channel and brand opportunities.’ The box could be a useful tool for the company to help customers move into the digital world with easy-to-use and family room centring. They also have the benefit of a customer database – but is it offering anything new to customers?
TV teams ad of the week
Playing on the premise of Evian making your body feel youthful when you drink it (now that’s some special water), the water brand has created yet another baby advert, this time being a cross-promotion TV advert with a mini-me spiderman. Catching his babyfied reflection in a window, big Spiderman proceeds to look as though he has lost the plot and begins break-dancing to try and catch his baby reflection out (Dawn French and Darcy Bustle spring to mind). Undeniably though, this advert brought a smile to our faces and is doing well to prove out baby-advert theme is indeed catching fire in the TV ad space.
Quick Fact: There are roughly 12,000 black and white TV sets still in use in the UK, with London leading the way, followed by Birmingham and Manchester
Written by The TV Team from Total Media
The TV team love a good chin wag, chocolate bribes & all things TV – when they get the time to watch it!