Posted by Emma Jeffers,
May 16, 2013
Total Media has been awarded a platinum accreditation for its Continuous Professional Development (CPA) programme by the Institute of Practitioners in Advertising (IPA).
The IPA introduced the new category for member agencies who have demonstrated a sustained commitment to their development programmes for four consecutive years.
Total Media is the only independent media agency to receive the IPA's platinum award and the new status means the agency's CPD programme sits in the top three per cent of the advertising industry.
The IPA’s Continuous Professional Development (CPD) panel praised Total Media’s “incredibly organised” and “fun” programme saying: “The panel were very impressed by the long term CPD ethos at Total Media: the management believe that if you give people responsibility, it is the agency’s duty to help provide additional training and development, not just for tomorrow but throughout their career.
“And that help is provided in spades – from a good welcome, to forward looking appraisals to huge learning opportunities appropriate to career development and business success. A well organised CPD strategy and plan, with nice little fun touches and some flare.”
Nigel Potter, Total Media’s Learning and Development Director said of the agency’s new platinum status: “Although it takes a considerable amount of effort to continually keep updating and refreshing our staff learning and development programmes, it is incredibly worthwhile for the agency.
“We can see the success of our training in our excellent client retention rates, our excellence business conversion and the positive feedback from both staff and the clients we service. We’re absolutely delighted to receive the IPA’s highest accolade.”
The IPA is the professional body for advertising, media and marketing communications agencies in the UK. The IPA’s CPD programme is tailored to the requirements of the advertising industry and provides in-depth professional training to ensure staff skillsets match agency objectives and client needs.
For more information about the new platinum CPD award, check out the IPA’s news blog.