Total Media sails away with Luxury Marina Account
Feb 27, 2012
Camper & Nicholsons Marinas, the world’s leading luxury marina management and development company, has appointed Total Media to handle its first ever digital advertising campaign.
Boasting an impressive portfolio of luxury marinas, Camper & Nicholsons specialises in marina and waterfront management for the luxury and superyacht market. Total Media‘s direct response-focused search campaign will target owners and professionals of yachts and superyachts around the world. The aim is to generate website traffic and enquiries for a berth at one of Camper & Nicholsons’ high-end locations in specifically Malta, Turkey, Abu Dhabi, Grenada and Italy.
According to Sean Purdy, Marketing Director at Camper & Nicholsons Marina: “Digital media lies at the heart of our marketing strategy because it is truly international, easily scalable, and can be effectively measured. Total Media were quick to grasp the particular challenges of our business, and provided a strong rationale for their recommendations. While our focus is initially on digital search, Total Media’s experience across all media channels will prove invaluable to us in the long run.”
“Despite economic pressures, we see sustained demand for our services in the luxury holiday and travel market,” said Thomas Laranjo, Managing Director at Total Media. “Luxury consumers continue to indulge; however, their decision-making journey continues to move online. For Camper & Nicholsons we therefore decided to run a grassroots digital campaign but one which will convert into prestigious results for the luxury marina business.”
The campaign will run throughout 2012.