Apr 05, 2012
Just Go! Holidays, operator of excellent value coach holidays throughout the UK, Ireland and continental Europe, has appointed Total Media to manage its £1.5m media planning and buying account.
Total Media has been tasked with managing Just Go! Holidays’ increasing media requirements in the highly competitive tour operator market. Total Media’s strategy aims to broaden Just Go! Holidays customer base, promoting the company’s good value message and bringing its passion for British heritage to more people. The campaign will initially focus on a combination of online – PPC – and offline media, especially local and regional newspapers.
Tim Hayes, Sales & Commercial Director at Just Go! Holidays, said: “We are a young and dynamic company with massive growth plans. As we expand our services and customer segments throughout the UK and Europe, we see Total Media as ideally placed to help us with this expansion.”
Penny Took, Director at Total Media North, said: “As Just Go! Holidays opens up new tours and destinations, we will help them launch and grow those experiences to new customers. Whilst local and regional press is the first medium of choice to reach the current customer base, our strategy is designed to evolve with the company’s growth plans and deliver sales and brand awareness through a combination of new and traditional media.”
The campaign will run throughout the year.