Apr 25, 2012
Total Media now manages all of Hachette UK’s media buying
Hodder & Stoughton, publisher of bestselling authors such as Stephen King, Jeffery Deaver, Jodi Picoult, Dr Pierre Dukan, David Nicholls, and Costa Book of the Year winner Andrew Miller has selected Total Media to manage its on and offline media planning and buying account.
The appointment signifies a key
milestone in Total Media’s relationship with Hachette Group
(http://www.hachette.co.uk/), parent company of Hodder & Stoughton and the
largest and most diversified book publisher in the UK.
With a combined media spend of £3m, Total Media now manages the media needs for all of the group’s publishing companies and imprints in the UK, including Headline Publishing Group, Orion Publishing Group, Little, Brown Book Group and Hachette Children’s Books.
Auriol Bishop, Creative Director at (Hodder & Stoughton), said: “With Total Media as our partners we are not only in safe hands but with a company that can help us break boundaries, particularly in exploring new ways to get closer to our readers and using every opportunity in the digital age to find new audiences for our books.”
The publishing industry is an industry in evolution. E-publishing is growing at an exponential rate whilst print publishing is decreasing. According to Nielsen BookScan, e-publishing sales were up by 623% between January and June 2011. By contrast, print sales were down by £28m – 25%.
Guy Sellers, CEO at Total Media, said: “The book market is experiencing a lot of change and the time to embrace new opportunities is now. Creative and disruptive media solutions, supported by data, are essential to give book titles the cut-through they need at launch. We are delighted that Hodder & Stoughton has chosen to appoint us to deliver innovation and growth in such transitional times.”
Work with Hodder & Stoughton starts immediately.