Oct 13, 2011
Total Media today announced the appointment of Thomas Laranjo to the position of MD. With a focus on client service, personnel development and performance delivery, Laranjo will be responsible for the sustained growth of the media agency.
“In the last few years we have made some massive changes to the agency,” said Guy Sellers, Chief Executive Officer of Total Media. “We expanded our services to include business insight and social media and recently moved into PR. We now offer the complete range of media services from paid to earned. Tom has been a key driver in this evolution, showing terrific understanding and leadership. He will continue to head innovation and delivery.”
Laranjo joined Total Media as an account manager seven years ago when the company acquired media agency Upward Brown Media. He quickly moved up the ranks, heading Total Media’s international media team in 2008 and becoming a board member and partner in 2009. In his new role, Laranjo will report jointly to Guy Sellers, CEO, and Mike Sell, Executive Chairman of Total Media.
“Total Media is seen as a solid and reliable agency but we really pushed the boundaries in recent years,” said Laranjo. “We have invested heavily in people, skills and tools. We have focused on delivering sustainable results rather than just reacting to short-term trends. Our current client list is a reflection that our strategy is working.
“My aim is to get Total Media recognised as the undisputed, leading media independent in the UK. Our measure of success is not agency size. Our measure of success is the type of work we deliver for our clients, and that means nurturing smart people, generating winning ideas and engaging with our clients in partnership. We have been very timid about our achievements and it’s time to shout about them.”
Total Media’s clients include City Index, Hotwire, Huffington Post, Linda McCartney, Tate Galleries and Total Greek Yoghurt.