TM Newsletter w/c 10th June 2013
Jun 14, 2013
The Total Media weekly newsletter brought to you this week by the International Team
GENERAL
Cannes Lions International Festival of Creativity (16 - 22 June, 2013) This weekend will see the staging the most important festival and celebration of creativity around the world. Each year, around 11,000 members of the global creative communications industries come together to be inspired, educated and judged at Cannes Lions. (Cannes Lions)
DIGITAL
Facebook adds clickable hashtags to the experience Facebook's introduction of hashtags paves the way for a lucrative stream of new advertising, but the company is not opening the program up to advertisers just yet.Reps from the company confirmed that hashtags are off limits to marketers right now. However, there doesn't appear to be any reason why Facebook would block hashtag buys in the future. (Mashable)
The results of EMS 2013, the survey of Europe's Affluent Consumer, were released last week with a presentation at the British Museum. Recent changes include a stronger digital focus by including Mobile and Tablet usage data, in addition to the current data on websites. Results also indicate how these affluent consumers use different digital devices, such as triple screening. (EMS 2013)
IAB has launched an online data education campaign. Consumers click on the ad to learn how to safeguard their privacy and watch a video that aims to help understand interest based advertising.The icon sits at the heart of a pan-European self-regulatory programme, backed by the European Commission and the UK Government, seeking to enhance transparency and consumer control in behavioural and interest-based advertising. (Brand Republic)
EDITED BY THE INTERNATIONAL TEAM