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The Total Media weekly newsletter brought to you this week by the International Team

GENERAL

Cannes Lions International Festival of Creativity (16 - 22 June, 2013) This weekend will see the staging the most important festival and celebration of creativity around the world. Each year, around 11,000 members of the global creative communications industries come together to be inspired, educated and judged at Cannes Lions. (Cannes Lions)

DIGITAL

Facebook adds clickable hashtags to the experience Facebook's introduction of hashtags paves the way for a lucrative stream of new advertising, but the company is not opening the program up to advertisers just yet.Reps from the company confirmed that hashtags are off limits to marketers right now. However, there doesn't appear to be any reason why Facebook would block hashtag buys in the future. (Mashable)

The results of EMS 2013, the survey of Europe's Affluent Consumer, were released last week with a presentation at the British Museum. Recent changes include a stronger digital focus by including Mobile and Tablet usage data, in addition to the current data on websites. Results also indicate how these affluent consumers use different digital devices, such as triple screening. (EMS 2013)

IAB has launched an online data education campaign. Consumers click on the ad to learn how to safeguard their privacy and watch a video that aims to help understand interest based advertising.The icon sits at the heart of a pan-European self-regulatory programme, backed by the European Commission and the UK Government, seeking to enhance transparency and consumer control in behavioural and interest-based advertising. (Brand Republic)

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GENERAL

The advertising market will grow by £3bn to hit a value of £17bn in 2017 on the back of strong internet advertising growth, according to a PwC report. Advertising growth will increase at a compound rate of 4.4% per annum as UK consumers spend more on accessing the internet. The UK is Europe’s largest online ad market and will remain so for the rest of the forecast period as it increases from £5bn in 2012 to £8bn in 2017, a CAGR of 9.9%. (Media Week)

'The Generation Y and Brand Loyalty' survey identified how relationships with brands change as individuals pass through three distinct life-stages within the Generation Y age bracket. Individuals aged 16 to 21 will be on the "all about me" stage, aged 21 to 30 "all about us", and finally, aged 25 to 34 "all about them". Brands will have to take this into account before targeting their public. (Media Week)

PRESS

Nivea Sun has distributed a printed ad in Brazilian magazine Veja Rio that features a paper-thin solar panel and a plug to allow people to charge their mobiles while sunning themselves on the beach. The ad took eight months to produce, including six months of technology development and two months of printing. The ad connected with the brand's goal to offer "benefits that go beyond skin care". (Media Week)

TV

Channel 4 is going to broadcast the first exclusively French ad break during the launch episode of French zombie drama 'The Returned', with subtitled ads from L'Oreal, Renault, Bel Boursin and Emirates. The one-off break will last three minutes and 30 seconds. It will be broadcast during the first ad break of 'The Returned' at approximately 9.10pm on Sunday 9 June and will be introduced by a French voiceover, which will also carry subtitles. (Media Week)

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ONLINE

The European launch of the "Facebook 'faultering' phone" has been delayed following disappointing US sales and negative feedback. The HTC handset runs Facebook's enhanced Home software, designed to be more integrated into the smartphone than a normal app. UK mobile operator EE confirmed that "following customer feedback" the Europe launch had been stalled. (BBC News)

Mind the App. Passengers on the London Underground have been warned to keep better hold of their smartphones after dropped devices have caused delays in service. Anecdotal evidence from Tube drivers and staff suggests such incidents have been increasing since January. Wi-fi internet access has now been installed across much of the 150-year-old transport network. (BBC News)

Is Facebook losing its cool? Two studies released last week by Pew Research and Yougov respectively sent some worrying signs about Facebook's reach. Pew Research study on teens media behavious claims teens are getting tired of the network, while Yougiv claims usage has fallen 9% in the UK year-on-year. (Yougov & Pew Research)

Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of conversions in Q1 2013.Conversion rates were above 3% whereas Search came in at under 2% and Social under 1%. Email also rivaled Search for as a top referrer leading to the most page visits on a site. (Search Engine Watch)

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TV

Channel 4’s sales operation continues to show an appetite for competition. Back around the turn of the year, it came under pressure from media buyers seeking a weak link in the market – but it held its nerve and prevailed. Now it has beaten off competition from BSkyB and Channel 5 to land the advertising sales contract for BT’s new sports channels. The deal, for three years, could be worth as much as £40 million to Channel 4. (Media Week)

ONLINE

Yahoo has agreed a deal to buy social blogging platform Tumblr for more than $1bn (£66m). The deal was first rumoured last week and is set to be officially announced later today (20/05/2013). It is thought that the Yahoo board has approved a deal worth $1.1bn to buy Tumblr after talks with founder David Karp and investors. (Brand Republic)

Viral videos and TV ads for H&M are the most-shared ads starring David Beckham, who last week announced his retirement from professional football and played his last game on Saturday for Paris St Germain. Ads for the fashion retailer were shared 1.2 million times, and soaked up 53% of the shares from the top 10 most viewed ads featuring the footballer. (Campaign)

Last year’s worries about Facebook’s ability to grow its mobile ad revenue seem a distant memory now – mobile advertising accounted for 30 per cent of its $1.5 billion revenues during the first quarter of 2013, it has reported. That’s up from 23 per cent in the last quarter of 2012 – a welcome boost. (Media Week)

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PRESS

The Sun is to introduce a paywall from 1st August with a £2 per week charge. Rumours have been circulating about this for some time since the title secured access to Premier League Football highlights. The Sun is following in the footsepts of fellow NI title the Times who were the first to introduce a paywall in 2010. Subscribers will have access to the Sun online via desktop, tablet and mobile 7 days a week. (Guardian)

Trinity Mirror, the national and regional newspaper group, has reported a 10% drop in revenues for the start of 2013 following double-digit falls in display advertising. In addition to falling ad spend, printing revenues for the period fell 13%. While revenue figures have not been great, the company recorded strong growth in their digital audience, with unique users increasing 25% year on year. (Media Week)

RADIO

This weeks RAJAR results saw Chris Evans' Breakfast Show attract its biggest ever audience of 9.8m a week. This is up nearly 600,000 year on year. Radio 1s Nick Grimshaw continues to struggle, losing nearly a million listeners since taking over from Chris Moyles last year. The share of audiences listening to BBC radio on digital platforms was also up – to 34.3% from 29.2% last year and 33% last quarter. (Media Week)

ONLINE

Yahoo is to integrate Twitter into its news frontpage, as it continues its battle to be relevant in the social age. Certain tweets will now be included among the aggregated news headlines, although it's not yet clear how they will be selected. Yahoo is desperate for its content to be essential, they feel this is a step in doing this. Many are surprised that it has taken so long to make this move. (Brand Republic)

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