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The Total Media weekly newsletter brought to you this week by Andy's Team

PRESS

The Sun is to introduce a paywall from 1st August with a £2 per week charge. Rumours have been circulating about this for some time since the title secured access to Premier League Football highlights. The Sun is following in the footsepts of fellow NI title the Times who were the first to introduce a paywall in 2010. Subscribers will have access to the Sun online via desktop, tablet and mobile 7 days a week. (Guardian)

Trinity Mirror, the national and regional newspaper group, has reported a 10% drop in revenues for the start of 2013 following double-digit falls in display advertising. In addition to falling ad spend, printing revenues for the period fell 13%. While revenue figures have not been great, the company recorded strong growth in their digital audience, with unique users increasing 25% year on year. (Media Week)

RADIO

This weeks RAJAR results saw Chris Evans' Breakfast Show attract its biggest ever audience of 9.8m a week. This is up nearly 600,000 year on year. Radio 1s Nick Grimshaw continues to struggle, losing nearly a million listeners since taking over from Chris Moyles last year. The share of audiences listening to BBC radio on digital platforms was also up – to 34.3% from 29.2% last year and 33% last quarter. (Media Week)

ONLINE

Yahoo is to integrate Twitter into its news frontpage, as it continues its battle to be relevant in the social age. Certain tweets will now be included among the aggregated news headlines, although it's not yet clear how they will be selected. Yahoo is desperate for its content to be essential, they feel this is a step in doing this. Many are surprised that it has taken so long to make this move. (Brand Republic)

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The Total Media weekly newsletter brought to you this week by the TV Team

Nick Milligan, MD of Sky Media, and his daughter Emily tragically died on Sunday 5th May in a boating accident in Cornwall. Nick's passing was felt across the industry on both a personal and professional level, his outstanding leadership qualities and business acumen accompanied by his charisma and a very civilised approach made him a driving force in shaping the TV industry for the better. Total Media's thoughts are with his family and his friends and colleagues.

Sky have set up a memorial site for Nick, if you would like to leave a tribute please go to www.sky.com/mysky/latestnews/nick-milligan/

TV

BT has launched the biggest challenge yet to Sky's 20-year dominance of sports broadcasting, promising to "give football back to the nation" via live Premier League matches that will be free to its own broadband customers. The telecoms company is spending over £1bn across 3 years to turn itself into a broadcaster, with Rio Ferdinand, David James and Michael Owen joining a team that will broadcast from the Olympic Park. (Media Guardian)

UKTV is to update the on-air identity of Really, its free-to-air lifestyle channel, around the positioning of 'Really Gets You', from Wednesday 15 May in a bid to expand the channel's appeal to men. A new logo and idents will change according to the time of week & day. Taglines have been created for specific days, including "Really wish it would last forever" for Sundays & "Really over the hump", will be used on Wednesdays. (Brand Republic)

PRESS

Condé Nast is closing its Easy Living print edition, despite being the only paid-for glossy magazine from a major publisher to increase its circulation in the last six months of 2012.The print publication will close from the July issue and will continue as online only. The magazine's iPad and iPhone apps will also cease to exist following poor take-up of around 834 downloads a month. (Media Week)

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DIGITAL

Digital ad spend in Ireland increased at a faster rate than all other media in 2012. The 2012 IAB PwC Adspend Study reported a 12.3% increase in digital expenditure for the year and noted the strength of the channel's performance when compared to traditional media, which suffered an overall 6.2% decline. Much of this growth was contributed by paid-for search, which took a 45% share of the year's digital adspend, amounting to €66.6m. (WARC)

The role of mobile phones and tablets in paid search advertising in the UK now accounts for roughly 25% of total spend and 28% of total clicks, according to the latest data from digital marketing specialist Kenshoo. The findings from the Kenshoo Search Advertising Trends Q1 2013 report also indicate that increasing demand for both tablet and phone advertising has driven up CPC to £0.20 on phones and £0.30 for tablets (equalling computers). (Brand Republic)

OUTDOOR

Nissan has put a 360-degree display wrap in Oxford Circus Tube station – covering the walls, floors and ceiling – to promote the Juke. The execution was devised by TBWA\London and Manning Gottlieb OMD. It aims to highlight new NissanConnect technology, which allows users to plot a journey and then send it to a Nissan Juke remotely. The ad was written by Darren Rosenberg and art directed by Daniel Quercioli. (Campaign)

TV

Acording to media agency buyers UK TV advertising spend could fall by 2-6 per cent between 1 April and the end of June compared with the same period of 2012.Due to the Olympics last year, media agencies expected the market to show year-on-year decline in the second quarter. However the broadcaster’s performance will be stronger in July and August because those months were softer last year. (Media Week)

The Total Media weekly newsletter brought to you this week by Andy's Team

DIGITAL

Google's first-quarter results show mobile ad sales stabilising. The internet giant earned $3.3bn in first three months of the year even as average ad price fell by 6% in competition with Facebook. The first-quarter numbers show that a recent decline in Google's average ad prices is easing. That's an indication that marketers are starting to pay more for the ads that Google distributes just to smartphones and tablet computers. Source The Guardian

The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse. The value of a fan has risen to an average of £113, from £89 three years ago. According to the report, BMW's Facebook fans are worth more than any other brand. The study compares Facebook fans and non fans to determine its value. Source: Mediaweek

PRESS

Telegraph Media Group is preparing to launch an iPad app that will include static content from its Daily Telegraph and Sunday Telegraph newspapers as well as dynamic content updated from its website. It follows the likes of New York magazine in the US redesigning its app to create a more web-like experience. The new approach to its tablet app follows the publisher placing all of its content behind a metered paywall last month. Source: Mediaweek

TV

The first episode of Britain's Got Talent made a great start to the season last weekend delivering a peak audience of 11.4 million viewers outshinning the BBCs The Voice who attracted just 6.7 million. This is the second year BGT and The Voice go head to head on Saturday nights. Both shows bring back the big name judges in their battle for the Saturday night ratings. Source Mediaweek

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PRESS

The Prince of Wales will edit an issue of IPC Media's Country Life magazine for his 65th birthday, the publisher has announced. Prince Charles will guest edit the November issue of the weekly magazine, in which every story will have an association with his rural interests and portfolio. Country Life claims it is the first time a member of the Royal Family has guest-edited a publication. (Media Week)

Girlguides UK has thrown its weight behind the campaign to end The Sun's Page 3, calling the paper's treatment of young women "just wrong", in a letter to the paper's editor.In February this year Rupert Murdoch hinted for the first time that he might be leaning towards getting rid of the 40-year-long item, suggesting a halfway house with glamorous fashionistas. The 'No More Page 3' campaign so far has more than 92,000 signatures. (Media Week)

OUTDOOR

Amscreen, the outdoor screen company run by Simon Sugar, believes it is set to revolutionise the sector with the introduction of face-tracking technology across its digital screens. The face-tracking system for screens found predominantly in petrol forecourts, provides more information on shoppers and their buying habits. Coupled with Amscreen's existing audience data, brands can now pinpoint a target audience by gender, age, date and time. (Media Week)

TV

According to unofficial figures, from 4.15pm, for 15 minutes, Channel 4 had an audience of 8.41 million viewers – representing a 58.3% share of the people watching TV at the time. A peak audience of 8.9 million people, a 61% share, watched the race at 4.20pm. Channel 4 had an average audience of 2.83 million viewers, a 27.4% share of the TV watching audience. An additional 50,900 watched the footage an hour later on Channel 4 +1. (Media Week)

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