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The Total Media weekly newsletter brought to you by Ashley's Team

TELEVISION

Britain’s Got Talent returns with 9.3 million viewers compared with BBC1 newcomer's 8.4 million, but The Voice fares better head-to-head. Simon Cowell's Britain's Got Talent claimed victory over BBC1's new talent show rival The Voice in the Saturday night ratings war – but lost out when the two shows went head-to-head. Britain's Got Talent returned to ITV1 with 9.3 million viewers between 8pm and 9.20pm, rising to 9.87 million when the catch-up channel ITV1+1 is included, a 41.1% share of the audience. BBC1's The Voice, which featured a judging line-up including Sir Tom Jones, Jessie J and Will.i.am, launched with 8.4 million viewers, a 37.6% share, between 7pm and 8.20pm. But when the two shows were briefly on air at the same time, between 8pm and 8.20pm, the BBC1 show had a substantial lead with an average of 8.9 million viewers against Britain's Got Talent's 6.6 million. Excluding soaps, Britain's Got Talent was ITV1's highest-rating programme of the year to date. It was also the highest-rating programme on any channel so far this year, beating the 9.3 million who watched BBC1's Call The Midwife. (Source: The Guardian)

DIGITAL

Mobile advertising expenditure more than doubled in the UK last year, a process driven by the rising uptake of smartphones and tablets, according to a new report. The IAB, the trade body, reported that spending through this channel rose by 157% to £203.2m in 2011, having allied with PricewaterhouseCoopers, the business services firm, to track such activity. Within the overall figure, mobile search revenues expanded by 145% on an annual basis to £134.3m, equivalent to 66% of the total. Display logged a 186% uptick to £68.9m, a 34% share. Standard formats like text links and banners saw a 196% lift to £59.4m, SMS and MMS surged by 241% to £2.5m, and video grew by 400% to £0.8m. Applications were responsible for 54% of display advertising, measured against the 46% attributable to browser inventory. The fact smartphone ownership now stands at 53% has fuelled this trend. Entertainment and media contributed 23.2% of all display sales in 2011, versus 32.9% in 2010. These amounts hit 14.9% and 14.3% in turn for telecoms, and reached 14.4% for FMCG, up from 11.8%. Tablets also delivered £2.4m in revenues last year. Estimates from comScore, the insights provider, suggest 4.1m Britons currently own one of these appliances, with uptake set to rise going forward. More broadly, previous research from the IAB found 35% of UK smartphone subscribers watch television when using their mobile handset, coming in at 51% for combining slate and PC usage. The organisation also revealed 90% of ad agencies anticipate that mobile will be the fastest growing media channel in the next five years, and 98% are already allocating resources to this medium. (Source: Warc)

PRESS

The Sun on Sunday has lost around one million in sales since its launch five weeks ago, according to unofficial figures from rival newspapers. Early estimates suggest that the Sun on Sunday reported sales of 2.22 million in its fifth week (March 25), compared to its debut sales of 3.22 million. Publisher News International would have been expecting a drop off in sales, partly because its marketing support behind the 50p Sun on Sunday has dropped off since launch. The Sun on Sunday's first full month's audit will be for the month of March and published on April 11. It is expected to publish a debut ABC (Audit Bureau of Circulations) figure of 2.43 million. Early estimates across the rest of the mid-market and tabloid market for last week include the Mail on Sunday remaining about level week-on-week with sales of 1.8 million. The Mail on Sunday has bared up well since the arrival of The Sun on Sunday. Its circulation before the launch of The Sun on Sunday was 1.88 million, according to ABC. Richard Desmond's Daily Star Sunday, also priced at 50p, is thought to have recorded sales of 467.000, down from 480,000 the previous week. (Source: Media Week)

CityAM, the free business paper, is to ramp up its distribution by 30%, to around 130,000 copies, to increase its footprint in Kent, Surrey and parts of south London. Senior executives from CityAM are visiting media agencies to gauge potential advertiser response to the extra copies, which will also include a small increase in its advertising rates. The expanded distribution is set to be introduced at the start of May, and will also involve increasing its distribution in south London. According to Audit Bureau of Circulations (ABCs), CityAM's latest distribution was 98,573 in February. It will now increase this to around 130,000. The business paper is currently distributed in 47 stations in Surrey and 20 in Kent. But this will be upped significantly because of the increase in distribution. CityAM's readership is made up of professionals in the City, Canary Wharf and other high business concentration areas. Its advertisers tend to be high-end advertisers. This week the paper introduces a modest redesign to its pages. In the past, CityAM has considered launching in a number of other cities across Britain, but has yet to do so. (Source: Media Week)

RADIO

Spotify has partnered with 20th Century Fox to launch the first "advertiser page" on the digital music service, promoting the launch of the film 'Titanic 3D'. Advertiser pages are a new initiative by Spotify to enable brands to create their own page on the platform, where they can post content and use them for campaigns. This particular campaign enables visitors to create personalised 'Titanic' film trailers, featuring three of their Facebook friends. Visitors to the site can also listen to the 1990s Titanic playlist, access the 16 million-track music library to share tunes that they listened to when the film was first launched, upload videos of when they first watched it, and watch videos of people who attended the 3D screening of the event. Spotify has been stepping up the opportunities for brands on the site, beyond paid-for media. At the end of last year, it launched the first tranche of branded music apps, including one from The Guardian and Rolling Stone magazine. Twitter has also moved down the brand-page route and, in December last year, launched enhanced pages for brands. (Source: Media Week)

OUTDOOR

Less than 2% of Europeans have used Near Field Communication (NFC), according to new research, which found the benefit offered by interactive ads was more important than the way people could connect to them. The research, commissioned by CBS Outdoor, found that despite being one of the most high-profile forms of interactivity within the media industry, only 5.8% of respondents had heard of NFC in the context of outdoor advertising and only 1.4% of them had actually used it. More than 9,000 people across six European countries were questioned about outdoor advertising. They were asked which forms of interactivity (including augmented ads, Bluetooth and QR codes) they had heard of and, separately, used. The most well-known form of interactivity was QR codes, which 39.8% of people said they had heard of, but the most widely-used form was a promotional text code in an ad, which 14.5% of respondents said they had used.

The research was conducted online by Kantar Media on behalf of CBS Outdoor and at least 1,000 people were involved from each of the UK, Ireland, France, Spain, Italy and the Netherlands. Qualitative research sessions with 25 people from each of the six countries found that audiences wanted more than just information and expected incentives for interacting with outdoor advertising, either monetary or entertainment. The benefits of successful engagement were demonstrated by the fact 55% of people with a social media profile said they had used social media to share information or offers while they are out of home. This rose to 74% among early adopters with a social media profile and smart devices. The study also found that 51% of all respondents said they were more likely to pay attention to out-of-home media than any other form of advertising and 74% of the respondents said they expected big brands to advertise out of home. (Source: Media Week)

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GENERAL

Yesterday, Total Media announced the results of a nationally-representative study which shows that people who own tablet computers spend more time and money on the internet than anyone else in Britain.

Some of the key points from the study:

• 43% of tablet owners use their device for online shopping with a further 24% spending more money via the internet now that they have a tablet
• 79% of tablet owners mostly use the device at home, with a further 33% saying that the tablet has affected their behaviour in the home
• Half of tablet owners use their laptop/desktop less now they have a tablet and for a third the tablet has become their primary computing device

To see the full press release follow this link http://www.totalmedia.co.uk/insights/news/145, or alternatively you can read the published story in Marketing Week. If you do have any further questions please contact Claire Baker - Research Manager, Total Media at claire.baker@totalmedia.co.uk.

TELEVISION

Sky has announced that its internet television service will be called Now TV and will launch later this year. The service will be available through a series of internet devices and will "provide instant access to some of Sky's most popular content, including hundreds of films from Sky Movies," according to the broadcaster.

Jeremy Darroch, chief executive of BSkyB, said: "The launch of a second brand is an exciting opportunity for us and the rationale is very simple. Having two brands will allow us to meet the needs and preferences of different customer segments more effectively”.

The service will require no contract and will work on a pay as you go basis with customers able to pay monthly or for individual programmes.

Darroch said: "As the quality of the TV experience over broadband has improved, people have become more willing to consume content in different ways. That presents a great opportunity to distribute our programmes, which wasn't there even a year or two ago…With the long-awaited explosion of connected devices now upon us, this opportunity is only going to grow”

He said that Now TV is looking to target the 13 million homes that are not signed up to a pay TV service. The service will be available across a wide range of connected devices, including PCs, Macs, laptops, tablets, mobile phones, games consoles and internet-connected TVs. (Source: Media Week)

DIGITAL

Zeebox, the social TV app, is to enable its users to purchase and cast real-time votes in TV shows, in a bid to provide additional revenue streams for broadcasters.

It has struck a partnership with Mobile Interactive Group (MIG) to integrate its social payments voting platform Engage into the Zeebox app, which currently enables TV viewers to interact and chat via Facebook and Twitter, access TV programme information, and buy what they see on screen.

Users will be able to make payments using the technology to cast votes on reality TV shows. No deals have yet been struck with any broadcasters to use the voting system. The technology behind the voting platform is similar to that used by MIG to create a Facebook voting app, which was used last year by Channel 5's 'Big Brother'.

Zeebox launched in the UK last year. In January this year, Sky signed a deal reportedly worth $15m (£9.8m) that included the pay-TV company taking a 10% stake in Zeebox, taking on ad sales via Sky Media, and giving Sky the rights to incorporate Zeebox's IP into its own apps. (Source: Media Week)

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PRESS

Scout London, a free weekly magazine, is launching next month as a guide to events and leisure activities across the capital. The magazine will distil the city's best food and drink venues, shopping experiences, sport and fitness, film, comedy, club nights, arts and culture and live music, into a free weekly publication. As many as 125,000 copies will be distributed across 115 tube stations and railway stations in addition to select retailers, hotels, health clubs and offices across the city, every Tuesday morning. (Source: Media Week)

Northern & Shell is halving the cover price of its flagship celebrity magazine OK! to 99p, as it continues its strategy of price cuts across selected titles. The move by Richard Desmond means that OK! will sell for half the price of Hello magazine which stands at £2. Hello is thought to have no plans to cut its own cover price. OK! suffered a double-digit year-on-year fall in the latest round of circulations figures. In the final six months of 2011, OK! registered an average weekly circulation of 388,472, down 13.9% on the year, and down 17.9% on the period. By comparison, Hello reported an average weekly circulation of 373,266, down 8% on the year, and down 9.7% on the period. The 99p priced OK! is now on sale in newsagents. (Source: Media Week)

TELEVISION

ITV has backed down in a programming battle that threatened to disrupt Saturday night viewing, after bosses decided to reschedule Britain's Got Talent at the 11th-hour to avoid a clash with BBC1's new show The Voice. ITV moved its Simon Cowell talent show to 8pm while BBC1's The Voice will start on BBC1 at 7pm when the two shows launch on 24 March, limiting what had looked set to be a major overlap between the two shows to just 20 minutes. (Source: Guardian Online)

BBC director general Mark Thompson has confirmed plans for an iTunes-style download service that will allow viewers to buy programmes minutes after they have finished on TV. The proposal, called Project Barcelona, would allow viewers to "purchase a digital copy of a programme to own and keep [for] a relatively modest charge". Thompson was not specific about the timescale or pricing, but sources said it was hoped that programmes would be available to buy at the same time as they go on the iPlayer. Early speculation put the price at £1.89 a show. Anticipating criticism that viewers were being made to pay twice for the same content, Thompson said: "This is not a second licence-fee by stealth or any reduction in the current public service offering from the BBC – it's the exact analogy of going into a high-street shop to buy a DVD or, before that, a VHS cassette”. (Source: Guardian Online)

DIGITAL

Vevo, the online video website, has revamped its service, adding a larger player, additional news and information about artists and playlists, devised from your Facebook "likes" and iTunes library. The larger player is designed to make watching music videos more of an experience. The videos will now play continuously, rather than waiting for users to click. The player will use information from Facebook "likes" and iTunes libraries to suggest songs to users on a tailored playlist, and users will be able to view their friends' playlists. When videos are playing, users can use the right-hand menu to scroll through other videos by the artist concerned, as well as read a biography of the artist, the track's lyrics, related news and comments, and tweets about the song. The new Vevo is available online at Vevo.com and on YouTube, on iPhone, iPad and Android devices in the UK. Versions for WP7 and the RIM Playbook are expected in the coming months. (Source: Media Week)

RADIO

TalkSport is to go "all sport" for the first time in its history, axing all of its non-sports content including a weekly current affairs show fronted by George Galloway. The UTV-owned station will position itself as the only full-time sport station in the UK, putting further clear water between its rival, BBC Radio 5 Live. In total 39 hours a week of non-sports programming will go, including the three-hour The Week with George Galloway show on Friday nights. The change will see TalkSport cover more US sports overnight, including basketball, baseball and American football. The station, which won national station of the year at last year's Sony Radio Academy Awards, has an average weekly audience of 3.2 million listeners a week. (Source: Media Week)

OUTDOOR

Virgin Media is to provide Wi-Fi and mobile internet services to London Underground users in time for the London 2012 Olympics. The Greater London Authority has chosen Virgin Media to provide Wi-Fi across 120 underground stations. The Wi-Fi will roll out across 80 stations in July and will be free for a period over the summer. Following this, the WiFi will then be made available to Virgin Media's broadband and mobile customers. It will also be available on a Pay-As-You-Go basis. It means that commuters can go online when waiting on tube platforms. They will not be able to use is when travelling on the tube. (Source: Media Week)

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GENERAL

Total Media recently won two awards at last night’s prestigious OTC (Over-The-Counter) ceremony for their brilliant initiatives on Potters for which we won ‘Best Marketing Campaign on a Small Budget’ and ‘Highly Commended for Consumer Press Advertising’ for our work on Tiger Balm.

Total Media had been nominated for its smart media buying in the following categories; Best OTC Trade and Professional Advertising for Prevalin, Tiger Balm and Potters’ Herbals, Best OTC Marketing Campaign on a Small Budget for Potters’ Herbals, and Best OTC Advertising on the TV for Wartner. Thomas Laranjo, Total Media’s Managing Director, said of the achievement; “This only serves to highlight the continued hard work and creativity of our staff and our excellent collaborative relationship shared with other agencies, such as VCCP Health and Fox Kalomaski Crossing”. 

PRESS

Capitalising on the growing Olympic interest within the capital, Associated Newspapers’ have released plans to print weekend editions of their daily Metro newssheet.  This will allow extended coverage of the Olympic and Paralympic games, with 325,000 editions available on Saturday and Sunday mornings in London. In addition to this 7 day coverage, plans for an evening tablet edition have also been released, with a particular emphasis on providing extended Olympic coverage and evening event scheduling. 

This will see the Metro taking a more robust approach to their overall media coverage and a continued step in developing their digital presence. The Metro’s Managing Director Linda Grant commented on this advancement; “We are continuing to develop our mobile and digital products to extend the appeal of Metro beyond the traditional commute”. (Source: Brand Republic)

TELEVISION

Channel 4 is launching 4seven, a TV channel powered by a mixture of social media and viewer feedback. It’s going to offer viewers the chance to catch any programmes they may have missed in the last 7 days or might want to watch again – so a bit like “second chance TV”, a new take on VOD.

There isn’t a launch date yet, but C4 have said it will be launching “across all major TV platforms later this year”. 4seven’s schedule will be based upon social media comment, overnight audience performance, TV reviews and other viewer feedback.

Chief Executive David Abraham said: "The launch of 4seven also supports our strategy of embracing the opportunities of connectivity, by exploring ways to deepen engagement with our viewers and expand the choices we can offer them."

We think this is a very exciting idea from C4 as they’ve really taken on board the idea that people often miss content, but then want to catch up after hearing about it from friends or on various social media platforms. Channel 4's most recent channel to launch was More4, which started broadcasting in 2005. Youth strand E4 launched in 2001, and film channel Film4 started in 1998. (Source: Media Week)

DIGITAL

The EU’s Justice Commisionner has deemed Google’s recent privacy changes to be ‘in breach’ of European Law, it emerged last week. The changes mean that users who have their private data collected from one of Google’s platforms could then have their data shared with other Google sites such as Gmail, YouTube and Blogger. The justice commissioner, speaking to the BBC, said that ‘transparency rules have not been applied.’

 Google has gone ahead with these changes despite warnings from the EU, saying: “we are confident that our new simple, clear and transparent privacy policy respects all European data protection laws and principles.” The policy merges more than 60 guidelines for Google’s individually owned sites, and means web history and browsing data can be shared across all of them.

 Whilst this makes it easier for Google to ‘tailor’ search results and offer more targeted advertising to users, it does little to protect privacy for users themselves. Users may not be aware that they can view and delete all data Google has collected about them by going to google.com/history, however the EU is still said to be ‘deeply concerned’ and is to send formal questions to Google by mid-March. (Source: BBC)

OUTDOOR

JCDecaux continues to expand its digital, six sheet railway portfolio by 60% across a number of key stations including London Kings Cross, London Waterloo and Cannon Street. This move coincides with their recent Eurostar expansion which saw the implementation of the 32-40inch screen in the station terminal.

This decision will see JCDecaux attempt to increase their reach within key commuter locations, also consisting of a high proportion of business travellers.  Jeremy Male, chief executive of JCDecaux UK commented, "The rail audience is at its highest ever, making rail an even more important environment for brands”. (Source: Brand Republic)

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PRESS

The arrival of The Sun on Sunday over the weekend was good news not only for News International, but also as a potential boost to the struggling national press advertising market. British Gas, O2, Virgin Media, and TalkTalk advertised in the debut edition. But, while Morrisons ads dominated the paper, Tesco, Asda and Sainsbury's were notably absent from its 92 pages. This might be down to a 'wait and see' approach - or it could be symptomatic of an emerging trend. The supermarket sector has been one of the biggest advertisers in the red tops. Traditionally, these retailers rely on papers to spread the word about low prices, and lure consumers with last-minute dinner ideas. Morrisons and Sainsbury's, for example, devote about a third of their adspend to promoting their wares in the papers, according to the Newspaper Marketing Agency (NMA). Exclusive research shows that the supermarkets are pulling back, however. Between November and January, the total national press adspend from the biggest eight food retailers decreased by 13%. In January alone, the fall was more pronounced, down 32%. The Nielsen data indicates the sharpest January cut came from Tesco, which spent 51.3% less, down £1.8m from the £3.2m it spent in January 2011. Waitrose cold-shouldered the medium altogether in the first month of the year. Source: Marketing

TELEVISION

Internet auction site eBay have launched its first TV campaign since 2007 this week, focusing on new as well as used goods. Using the tagline, "EBay: your shopping universe", ads will showcase the site as a one-stop-shop to find more than 30 million items for sale at any one time, and will run throughout March. EBay would not reveal the value of the campaign. EBay claims 60% of its sales are not auctions, but new items bought at a fixed price. The UK had more active users in 2011 than anywhere else, with 17 million people shopping regularly. Twenty- and 30-second ads feature a young man travelling through a succession of rooms to the tune of Donovan's 'Sunshine Superman', picking up and trying on products, with each room representing the most popular categories on eBay.co.uk. In the final shot, the man steps in to a vintage VW Beetle convertible, to demonstrate how eBay is still somewhere to find rare items. While eBay has run outdoor and print campaigns for the past two winter seasons, the TV message has evolved since 2007, when the tagline was 'Buy it, sell it, love it'. The campaign will run during March on all major channels during peak-time viewing, launching with spots in 'Location, Location, Location' on Channel 4, 'The Mentalist' on 5*, and 'Criminal Minds' on Sky Living. Source: Brand Republic

The box is the most trusted media channel when it comes to news content, but change is coming with the rise of smart TV, says a report. Consumers remain attached and engaged with television news bulletins, according to new research commissioned by Marketing Week. But change is coming, as it has in other media where news publishers are already struggling with the rise of the web and mobile devices. Indeed, 80% of consumers get news from TV, 57% consider it the most reliable news medium and 46% turn to their televisions first for breaking news, according to a study of 1,000 consumers by Lightspeed. That puts TV top on all three measures, while 90% of those polled also prefer to watch their favourite TV programmes on live or recorded broadcasts from their TV sets rather than downloading or streaming them from internet-connected platforms. Source: Marketing Week

It's going to be an exciting year for television. The completion of analogue switch-off will send the UK 100% digital by 24 October, the much-maligned, yet still eagerly anticipated, YouView will eventually transform the way we watch terrestrial TV, greater integration will see an increase in second-screen viewing, and more social media tools will depend on TV audiences for their success. In short, programme content is becoming more interactive and more accessible than it has ever been and advertising is following suit. Amid the gloomy economic forecasts of the past few years, TV advertising has maintained its place at the top of the table for return on investment, increasing by 22% since 2006 and returning £1.70 for every £1 invested. This is because TV's effectiveness has largely remained undiminished while the cost of advertising on TV has fallen. The five-year study by Ebiquity, which produced these findings, analysed 3,000 ad campaigns across TV, radio, press, online static display and outdoor. It measured and compared on a like-for-like basis, sales and profit impact, and found that TV advertising is two-and-half times more effective at creating sales uplift per equivalent exposure than the next-best performing medium, which was press. Source: Media Week

DIGITAL

Twitter is starting to insert its ad products into its mobile users' timelines for the first time. Unlike Facebook, Twitter already has begun monetising its mobile service, serving promoted tweets in search and promoted trends. However, the ads will now gradually appear in timelines for a small number of users, rather than the top of the stream. They will be clearly marked as promoted, but can appear from brands which a user is not necessarily following. The news comes as Facebook is widely expected to announce mobile ad solutions for its app later today at its inaugural Facebook Marketers Conference in New York. Both companies have been cautious about rolling out ads to mobile users, as not to distract from the user experience. The announcement comes at a time when the mobile ad market is seeing significant change, with Google’s AdMob changing the way it runs mobile display auctions and Apple’s iAd slashing its prices. Facebook’s entrance to the mobile ad market will create greater competition for Google and Apple. Microsoft is also redoubling its mobile advertising efforts in the UK, recently announcing that it would be selling inventory for internet voice and video calling service Skype. Source: Media Week

Orange is piloting a new advertising format that will see customers’ dial tones replaced with advertising messages. The format, which will first be beta tested by 10,000 customers in Egypt, is designed to spark conversations about brands between peers. Customers will be able to choose from a catalogue of brands’ audio to download, that can vary from TV and radio ads to specifically-created content for the new format. They will also be rewarded depending on how many people were exposed to their chosen adverts with credits worth up to €2 on their monthly bills. The format has a huge scalability, with the potential to reach its 167.4 million global customers and their peers an average of four to five times a day. Orange has chosen to roll out the pilot scheme is rolling out in Egypt and developing markets first because the rewards are equivalent to around 20% of their average monthly bills, compared to developed territories where it would only represent a small token. Source: Marketing Week

OUTDOOR

Vodafone UK, the telecoms provider, has become the first advertiser on JCDecaux Airport's new digital outdoor screens at the Eurostar terminal at London St Pancras International. Four different versions of the ad are running across the 32 40-inch screens in the departures area of the terminal, with the tagline, "There is a better way to build your business. It's called Vodafone One Net". The screens were added to the terminal as part of JCDecaux Airport's new contract to sell advertising at the Eurostar terminal and will be followed by new screens in the arrivals area next week. According to figures from JCDecaux, 8.8 million passengers travelled on Eurostar in 2011, with a third of them business travellers. Source: Media Week

RADIO

From today Absolute Radio will sit alongside founding shareholders the BBC, Global Radio, Bauer Media, GMG Radio and Arqiva on the body's board and will make a contribution reflective of its share of commercial radio. As one of the more digitally enabled radio stations Absolute Radio has six digital stations, Absolute Radio 60s, Absolute Radio 70s, Absolute 80s, Absolute Radio 90s, Absolute Radio 00s and Absolute Radio Extra. According to the Q4 2011 Rajar figures 29.1% of all radio listening via a digital platform during the last quarter and figures from Digital Radio UK suggest 14.2 million digital radio sets are now in UK homes. Absolute Radio is the largest commercial digital radio operator with more than two and a quarter million listeners, according to Rajar, and has the highest proportion of digital listening at 71%. Source: Media Week

DAB's long haul to widespread penetration has passed a mini-milestone, with four in 10 adults now claiming to own one at home, although its share of radio listening is only at 19.4%, according to the latest Rajar results. Eight years ago just one in 20 adults owned a DAB radio at home. Penetration doubled in the next year, then again within two years, but it has taken the ensuing five years to get from 20% to 40%. The number of DAB sets (including DAB/IP sets) sold in December rose 8% on the previous December to hit 446,000, according to GfK. Despite DAB's rise, analogue remains entrenched as the platform through which most listening occurs, with a 64.1% share of all listening in Q4 2011. However, the increasing ownership of DAB sets at home, where most listening takes place, does appear to be having an impact on the popularity of listening via the digital platform. DAB took a 19.4% share in Q4 2011, which is up from 15.8% in Q4 2010. DAB’s growth helped digital radio (including digital TV and internet) grow its share from 25% to 29.1% over the same period. Source: Media Week

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