Client: The North of England Inward Investment Agency
Brief: To drive inward investment into the North of England, and build awareness of the brand among the target audience of ‘C level’ executives
Response Summary: Total Media International proposed using a focused media campaign within the target region of the United States of America, utilising a variety of media including:
- Press – A wide range of press including National Financial press, Business magazines and Specialist press was used in order to effectively reach their target audience and generate leads
- Events – Bespoke events were organised in to help build awareness of the North of England brand
- Digital - Targeted online ad units and custom research were used to generate leads and drive traffic to the North of England website
Result: The campaign increased awareness of the North of England as an area for investment, among the key audience, generating over 150 quality leads, and over 5,000 click-throughs to the North of England website.
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