The primary services Total Media offer to both B2C and B2B advertisers:

• Media Planning - Strategic and implementational
• Media Buying - Long term strategic and short term tactical
• Media Account Management
• Product and Service Launches

In delivering our media service we work to 5 critical success factors that we have identified as central to our service offer.

Brand understanding
Imaginative and insightful planning
Competitive buying
Efficient running of the business
Proactive contribution

Our primary services are underpinned by extensive research resources and systems designed to optimise response to online and offline activity.

Having made a heavy investment in our resources, Total Media is at the cutting edge of media research and uses medium-specific tools to measure and track your target groups' media behaviour. What is the cost of reaching them? What have your competitors done and how much have they spent? Which is the best medium in order to do this? Look at some of the research tools that we have invested in to answer all of these questions.