Group
Limited
Direct
North
Digital
Charity
International
strategy
Production
TV audience Profiles February 2008
  Age
Station 16-24 25-34 35-44 45-54 55-64 65+
BBC1 5 9 15 17 20 34
BBC2 4 9 14 16 20 37
ITV 1 6 10 16 18 19 32
Channel 4/S4C 10 14 17 17 15 27
Five 8 11 17 17 18 30
Others 12 19 21 18 16 14
Total TV 8 13 17 17 18 26
  Social Class
Station AB C1 C2 DE
BBC1 20 26 18 36
BBC2 21 26 18 35
ITV 1 13 24 20 43
Channel 4/S4C 16 26 20 38
Five 13 21 20 46
Others 16 28 21 35
Total TV 17 26 20 37
  Sex
Station Men Women
BBC1 45 55
BBC2 46 54
ITV 1 37 63
Channel 4/S4C 42 58
Five 44 56
Others 48 52
Total TV 44 56


Source: BARB March 08

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