| Total Ad Expenditure Report |
| Medium |
Jan-Mar 07 (£) |
June 07 (£) |
Apr-Jun 07 (£) |
Jul-Sep 07 (£) |
| Cinema |
£30,106,967 |
£15,410,650 |
£43,193,541 |
£45,561,475 |
| Direct Mail |
£436,014,106 |
£120,954,125 |
£354,090,442 |
£354,683,829 |
| Internet |
£145,762,305 |
£51,829,333 |
£145,236,960 |
£154,709,310 |
| Outdoor |
£210,868,798 |
£60,748,768 |
£202,834,775 |
£201,316,954 |
| Press |
£804,967,184 |
£306,493,054 |
£917,739,744 |
£878,572,021 |
| Radio |
£161,680,786 |
£48,342,307 |
£145,564,643 |
£147,384,831 |
| TV |
£938,363,000 |
£298,165,203 |
£989,459,986 |
£939,066,420 |
| Total: |
£2,727,763,146 |
£901,943,440 |
£2,798,120,091 |
£2,721,294,840 |
| Source
Nielsen Media Research February 2008 |
| UK Advertising Spend January-September 2007 |
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