Group
Limited
Direct
North
Digital
Charity
International
strategy
Production

Week commencing 6th August 2007

televisionVirgin Media lost 70,300 subscribers across its four cable and mobile services in the three months to the end of June. The cable operator added 2,200 new cable TV subscribers during the quarter, saying that the removal of Sky's basic channels in March resulted in it losing 40,000 customers across its range of services. Net broadband additions were 48,500, down from 87,900 in the first three months of 2007, whilst Virgin Mobile customer numbers rose in the second quarter by 53,000 to 299,000. The company reported a pre-tax profit of £315.3 million, whilst operating income was £3 million, compared with an operating loss of £15.3 million in the first quarter. The company reported a net loss of £119 million, which was a slight gain over the £120.3 million loss of the previous quarter. "The new partnership with Setanta, the planned launch of sports and entertainment channels and our growing VOD platform makes us the superior pay TV offering in the country. Along with our enhanced broadband portal, we have significantly improved our content offering; while improved product bundling and further merger benefits mean the cash outlook for the rest of the year and beyond remains strong." Virgin Media put itself up for sale in July, although yesterday it announced that it has delayed the sale of the company to give buyers time to make proposals "in a more stable debt market". Yesterday, Virgin Media TV announced that it is launching a +1 service for its free-to-view entertainment channel Ftn this month, with Ftn to rebrand as Virgin 1 in the Autumn. Source: Mediatel

ITV's underlying earnings fell to £151 million in Michael Grade's first six months in charge, although this figure is £10 million higher than analysts had predicted. Lower earnings had been expected after ITV said in a trading statement last month that it had been hit by a decline in revenues at ITV Play, the broadcaster's quiz channel, following the furore over TV phone-ins. At the start of the month, Channel 4 announced that it is cutting all profit-making phone-in competitions, with the exception of Deal or No Deal, where its share of future profits will go to charity from August 13. ITV1, the broadcaster's flagship channel, recorded a decline in net advertising revenues from £654 million a year ago to £595 million. Revenues from outside ITV1's net advertising income now account for 41% of total revenues, up from 39% a year ago, said ITV. Michael Grade, ITV executive chairman, said: "I'm very pleased with progress in ITV1's schedule performance and the outlook for revenue in Q3 is encouraging. The launch of the Autumn schedule was well received with a number of returning hit series and major events including the Rugby World Cup. "ITV has been affected by the incidence of editorial and compliance failures which have affected the television sector. Deloitte are moving towards completion of their review of our PRTS activity and in October we will publish the findings of that review and an explanation of remedial actions. We are co-operating closely with Ofcom and ICSTIS during this process." Meanwhile, ITV has also appointed two non-executive directors, Agnès Touraine and Heather Killen. Last month, Greg Dyke, former director general of the BBC, said that ITV cannot survive as an independent company, adding that its performance between 2000 and 2006 was "dismal". Source: Mediatel

London-Irish sports broadcaster Setanta have launched a new service called Setanta by Broadband. The service allows viewers to watch sport online at any time and is currently available for £7.99 a month. Setanta Sports 1, 2 and Setanta Golf will be on offer through the service. The broadcaster, which is already available on Freeview, satellite, cable and BT Vision, hopes its exclusive online footage of football matches from the Barclays Premier League and the Clydesdale Bank Premier League will attract people to sign up. Setanta by Broadband also offers an archive of sports broadcasts, allowing viewers access to a catch-up service. The launch of the broadcaster's new channel, Setanta Sports News, was exclusively revealed in Media Week (24 July) and is due to go live on cable later this year, with no date currently set. The channel is a joint venture with Virgin Media, but Setanta Sports hopes for it to appear on broadband and satellite in the future. The channel is said to be a replacement for Sky Sports News, which Virgin Media lost from its schedule earlier this year following a dispute with Sky over carriage costs. The sports broadcaster has recently announced the launch of a nationwide TV campaign, fronted by former Match of the Day presenter Des Lynam, who will also be a presenter of its coverage of 46 live Premier League games. Source: Mediaweek

pressACP-Natmag, a joint venture between UK and Australian publishers, is attempting to boost the circulation of women's weekly Reveal, with a £3 million advertising campaign. The push, created by an in-house team trading under the name You, Me and Victor, coincides with the third anniversary of the mag and will break on 6 August. Media is being handled by PHD Rocket. The television ad shows an aspiring psychic newsagent, called Clair Voyant, who tries to read the mind of a regular customer. After failing to do so successfully, he tells her: "You want celebrity gossip, fashion, real-life stories - you want Reveal magazine." The campaign follows the formation of a dedicated sales team for Reveal, led by former BBC magazine executive Jessica Cain. Colin Morrison, chief executive of ACP-Natmag, said: "It is almost three years since the launch of Reveal - and of ACP-Natmag Magazines. "During that time, the magazine has established itself as major celebrity and fashion weekly for young women throughout the UK. This new promotional campaign is part of ambitious plans for Reveal which is thriving under the leadership of editor, Michael Butcher." Source: Mediatel

City AM, the morning business freesheet, has signed a 12 month contract with iCD Research for its online readership tracking survey, which covers the London and national newspaper markets. City AM is the first title to join the survey, which is conducted entirely online and looks at free and paid for titles. The business freesheet does not currently take part in the National Readership Survey. The latest ABC figures, for June 2007, show that City AM had a total of almost 100,500 copies, down by around 600 copies month on month. The NRS has been intending to release figures for the two afternoon freesheets, thelondonpaper and the London Lite, last month, however, this has now been delayed until the June data release in September. Roger Pratt, managing director of the NRS, said of the delay: "The decision was taken because on close inspection of the data it was concluded that the estimates for both papers for the period December 2006 - May 2007 are at the moment based on an insufficiently complete sample as they cannot include responses to the self-completion questionnaire (SCQ)." The iCD Readership Tracking survey provides customers with quarterly reports, enabling them to view long-term trends.

According to reports, iCD Research has also approached thelondonpaper and London Lite about inclusion in the survey. Jens Torpe, CEO of City AM, said: "The strong audience access and high quality reporting make the Tracking Survey ideal for monitoring our reader volume and distribution as we continue to experience consistent growth. "The survey will help us to ensure City AM's strategy of remaining the top free business daily for the City is continually achieved." Source: Mediatel

Esquire, the long-running men's monthly fashion title, has unveiled a new look and size for its September issue in a bid to be noticed amidst the largely flailing sea of men's mags. The new size, more commonly seen in the US, is unique to the UK men's market and, according to publisher NatMags, differentiates Esquire as a premium product. The more compact title is supposed to make the title, now under recently appointed editor Jeremy Langmead (formerly of style bible Wallpaper*), easier to read on the move and will "mark the magazine out on the newsstand". Langmead said that Esquire has "always been a magazine for grown-ups", that aims to "scintillate and titillate, entertain and inspire". The September issue features a cover shot of Michelle Pfeiffer photographed by Rankin; Booker-shortlisted writer Andrew O'Hagan on film; Michael Winner on gold diggers; and columns from David Baddiel and Adam Thirlwell. In the period July to December 2005, Esquire recorded an ABC of 71,401, which dipped to 52,468 for the same period in 2006. Source: Mediatel

outdoorThe outdoor industry is set to hit the £1billion revenue mark by the end of this year. Last week's results saw another 8.5% rise year on year for Q2 2007. The Outdoor Advertising Association has confirmed the industry needs only 6.4% growth in the second half of this year to meet the £I billion target. These last results show an increase for the twentieth consecutive quarter. Source: Media Week

digitalNME magazine is going to offer one of the biggest music download stores available when it launches this week its first mobile WAP website. It is making one million full track digital downloads available for purchase through deals with music retailers. NME will also sell wallpapers of its rockstar photography and realtone downloads featuring tracks. The WAP site will be available to readers by texting a short code. Source: Media Week

Google is looking to take a huge slice of the mobile advertising market with the launch of Google phone. The mobile advertising market is worth approximately £5.4 billion at present. Source: Mediatel

radioGCap Media's Xfm in Manchester has taken over the commentary rights for Manchester United FC from GMG Radio in time for the 2007/8 season. The station will begin commentary on Sunday (August 12) with a match against Reading, and will then cover every game, home and away. Xfm is yet to announce its full commentary line up but has confirmed ex-United player Mickey Thomas will be involved as a pundit. GMG Radio's 105.4 Century FM chose to give up its rights to broadcast commentary on the team's games after nine years. GMG sales director Julian Carter said this week that the station was aiming to become more female friendly and that owning the commentary rights gave the station an "unfair Manchester bias", alienating listeners in Lancashire and Liverpool. Source: MediaWeek

Buyups and increased potential for networking could give commercial radio the clout to take on the BBC. A union of Emap and GMG Radio would create the country's largest radio group, with around 16 million listeners. The prospect of a tie-up loomed today after a Daily Telegraph report that Guardian Media Group, owner of GMG Radio, was in discussions with private equity firm Apax Partners about launching a £2bn bid for Emap. Home to the Kiss and Magic radio networks, Emap's stations have a weekly reach of 11.6 million listeners, a 10.1% share in the market. It is currently in second place behind Classic FM and Capital parent GCap Media, which has 15.2 million listeners and a 13.1% share. But Emap would leapfrog GCap with the addition of GMG Radio - home to Smooth, Century and Real Radio - which currently has 4.8 million listeners, a 4.6% share. The prospect of a merger comes in the middle of Ofcom's review of radio regulation, including the relaxation of existing radio ownership rules and allowing for greater networking of content across radio groups. Source: Media Guardian

Former Chrysalis chief executive Phil Riley left the company last week to avoid becoming a "fly in the ointment" after its sale to Global Radio was confirmed. Riley, who spent 13 years at the helm of the radio company, insisted his departure was not down to a disagreement over the direction the new management would take Chrysalis, saying he was not privy to the plans of his would-be employers. He predicted there would not be a raft of redundancies and refused to speculate on his replacement. Former Capital group programme director Richard Park has joined the board at Global and Riley believes Tabor intends to "play a full and active role in running it". Source: MediaWeek

GMG Radio has created a consultation service for agencies and local advertisers to improve the standard of advertising in radio and bring new advertisers to the medium. Group sales director Julian Carter and his team have devised umbrella sales brand Pure Results in a bid to let clients across the Real, Smooth, Century FM and Rock Radio brands know what they need to do to achieve their goals, and to assess what those goals are. Pure Results offers flexible packages encompassing on-air, online and digital media and is specifically aimed at enticing non-radio advertisers into the market. Source: MediaWeek

cinemaPoor financial results have put cinema sales houses Carlton Screen Advertising and Pearl & Dean under increasing pressure to renegotiate their contracts with cinema outlets. Both businesses are currently operating at a loss and no turnarounds have been predicted for the latter part of the year. The ad commitments that the sales houses agreed to pay cinemas were negotiated more than two years ago. Cinema admissions were more than 20 million higher than they are now, and advertising in general was not on the decline. Source: Media Week

UK Box Office Chart (3rd - 5th August)

1. The Simpsons Movie
2. Transformers
3. Harry Potter and the Order of the Phoenix
4. Evan Almighty
5. Hairspray
6. Shrek the Third
7. Die Hard
8. The Hoax
9. Happily N'ever After
10. Cash

press releases
facts & figures
useful links
links_bottom

Total Media Group Limited. Registered in England: 125 Kensington High Street, London W8 5SF | Registered No. 3981236 | © copyright 2007 
Media planning | Media buying | Online media buying | International media buying | Fundraising media buying | Direct response | Regional media | Media strategy