Week commencing 8th September 2008
 The
cost of advertising on TV is forecast to be 22% lower in September
than the same period last year, with the remainder of the year expected
to be cheaper than 2007 by significant levels. This is a great opportunity
for advertisers and means media owners are much more willing to
be flexible, which is particularly attractive for clients with smaller
levels of spend. Source: Media Week/TM
Discovery's Animal Planet channel is re-launching on 1st
Oct, aiming to attract high end luxury advertisers by repositioning
itself for an older ABC1 audience. The channel will boast a new
logo and channel idents to support the new programming which has
an 'entertainment' focus. The channel has previously been perceived
as a family friendly natural history channel, but is due to be targeted
as an entertainment brand to 25 - 49 ABC1s with a female skew. Source:
Media Week
Daily TV viewing increased in the 2nd quarter, averaging
3.57 hours per person, up from 3.46 hours for same the quarter in
2007 according to the latest IPA 'Trends in TV' report. Despite
the highest TV viewing figures ever recorded for the April to June
period, terrestrial TVs' share fell from 63.6% to 61.8%. Since the
1st quarter of this year, BBC1 has improved its share of viewing
slightly, while ITV and Five have lost share. BBC2 and CH4 remain
unchanged. Source: Media Week
 Time
Out 24/9 issue will celebrate the title's 40th birthday. The
issue will look back on Time Out's heritage & changes over the
last 40 years, and will feature a 4 page gatefold cover themed 'Time
Out Heroes'. For the first time the magazine will be perfect bound
and it is expected to become a collectors' item.
The Guardian and Daily Telegraph are to raise their
cover prices by 10p, following a recent increase by The Times. The
price of the Saturday Daily Telegraph is rise from £1.50 to
£1.60, while the weekday edition will also go up by 10p, from
80p to 90p. The Sunday Telegraph will stay at its current price.
The Guardian will also be going up on Saturdays from £1.50
to £1.60, although the weekday paper will stay at its current
price of 80p. Source: Mediatel Newsline
Haymarket is to close women's magazine Eve, saying that
the title is making an unsustainable level of loss. The announcement
follows a detailed review of the Eve portfolio by Haymarket, which
led the company to conclude that as matters stand it is not feasible
to continue the magazine. Source: Mediatel Newsline
News International's decision to cut The Sun's cover price
by 5p last month has paid off, with the red-top posting its seventh
consecutive month of circulation growth in August. The Sun's price
cut did not adversely affect the circulations of its tabloid rivals
in what was a good month for the mainstream tabloids, with all increasing
circulation from July. The Daily Star increased its circulation
by 1.8% month on month to 751,494 copies and The Daily Mirror rose
by 0.8% to 1.46 million. Source: Brand Republic
 James
Whale has been signed up by Global Radio's London talk radio station LBC 97.3 to host his own daily drive-time show. The phone-in
show will be broadcast live every weekday from 4pm-7pm and is scheduled
to begin in November. The controversial Whale is usually known as
a late-night presenter and has been dubbed "the Voice of Reason".
Earlier this year, he was axed from UTV's TalkSport after breaching
broadcasting regulations by urging listeners to vote for Boris Johnson
in the London mayoral election. He had been with the station since
it launched as Talk Radio in 1995. Source: Media Week
 Truck
advertising company In Your Space has signed a deal with
Sainsbury's to create a new ad platform on the side of the supermarket's
delivery vans. Sainsbury's' 1,000 delivery vans make 90,000 deliveries
every week. In your space say agencies can use the new format to
plan highly targeted geographical campaigns as each van belongs
to a particular store. Source: Media Week
CBS Outdoor has launched a new large-format
bus advertising opportunity for customers looking to target consumers
on the move. The new format, initially available on 30 buses in
Leeds with plans to roll it out the across the country in the near
future, has the same dimensions as a 48-sheet, offering flexible
large-scale exterior bus advertising on a single-decker bus. The
new landscape panels employ a removable and reusable mesh panel
that replaces the traditional vinyl and allows passengers to see
out of the windows. Source: Media Week
 Yahoo has launched a new online ad network today that claims to reach
more than 80% of the UK's web population via websites and mobile
sites. Called Yahoo Network, its inventory includes the Yahoo Homepage,
Yahoo Mail and Flickr, in addition to space on more than 100 top
comScore-rated websites. The new network's reach is said to be in
excess of 29 million monthly users. Source: Brand Republic
Sport magazine is set to offer video highlights from the
Barclays Premier League and other sporting events on its website.
Sport-magazine.co.uk will show video content featuring footage from
rugby competitions, golf majors, and England cricket matches, according
to reports. Source: Mediatel Newsline.
Google has joined with NBC Universal (NBCU) to form
an advertising, research and technology development partnership.
The two firms will collaborate with the aim of attracting Google
advertisers to NBCU and convincing NBC advertisers to use Google's
TV Ads, the search giant's advertising platform for TV. They will
also co-develop advertising metrics. NBCU is offering ad time to
Google TV Ads from several of its cable networks, including Sci
Fi, Oxygen, MSNBC, CNBC, Sleuth and Chiller. This will allow Google
advertisers to reach NBCU audiences and gain access to viewing data.
Source: Brand Republic
 UK
Box Office Chart
1 RocknRolla
2 Mamma Mia!
3 The Duchess
4 Step Brothers
5 Disaster Movie
6 The Strangers
7 The Dark Knight
8 Hellboy II: The Golden Army
9 Get Smart
10 Bangkok Dangerous
Newsletter edited by Sze Yeung, Craig Blyth, Bex Cunnah &
Andy Travis |
