Week commencing 8th October 2007
 Time
Warner has made a landmark move to make it easier for clients
to run campaigns across its vast UK media network, which includes
AOL UK, IPC Media, Time and Fortune magazines, Turner Broadcasting
and Warner Bros. The newly formed Time Warner UK Advertising Council
will act as a hub from which campaigns can be run across the various
media outlets and platforms. The move means that advertisers will
be able to run campaigns across IPC magazines such as NME, Turner
Broadcasting's TV stations including Cartoon Network, and websites
such as AOL UK. Source: Media Week
 Media
watchdog Ofcom has confirmed that it will be assessing BSkyB's
recent decision to stop taking channel launch applications for its
Electronic Programme Guide (EPG). Due to concerns in the TV sector
that BSkyB is limiting availability as a way of keeping rivals off
its EPG, the media regulator issued the following statement to Media
Week: "We note the announcement by BSkyB and are assessing
whether there are any regulatory implications." Source: Media
Week
Gorillabox, a new fully managed mobile TV
enabler, has just launched, allowing video content to be streamed
to any mobile handset in Europe or the US. Gorillabox said that
central to its proposition is a unique fixed fee commercial model,
which will allow network operators, content owners, brand owners
and ad agencies to take advantage of the benefits of mobile TV but
without the hidden costs of the traditional revenue sharing model.
Christian Harris, founder and CEO of Gorillabox, says that they
are looking to cut through that hype and show brands, content owners
and mobile operators that mobile TV also makes commercial sense.
Source: Mediatel
 Expansive Media, best known for producing covermounts for
UK magazines and newspapers, is launching the world's first entertainment
magazine on DVD. 200,000 copies of the dual format disc entitled
'Entertain' will be given away as a covermount on a leading tabloid
newspaper and a men's magazine next month. The promotion will also
include a 50% off voucher for the second issue. The product will
normally cost £3.99. The DVD will be sold monthly on news-stands
from January. Each interactive issue will feature more than an hour
of exclusive cinema and television-related content, including trailers,
interviews, behind-the-scenes footage and features. When used in
a computer, the DVD's menu will expand to include trials of the
latest PC games, downloads, web links and reviews. Source: Media
Week
Dennis Publishing's current affairs magazine
The Week is slashing its cover price next week in a bid to boost
newsstand sales. The Week has over 130,000 subscribers but is keen
to increase the number of newsstand buyers by dropping the cover
price to £1.50 from the regular £2.35. Promotion deals
in Asda and Tesco will go live when next week's issue goes on sale.
Source: Media Week
Trinity Mirror has launched Business 7,
the first free business title in its portfolio, both in print and
online. The free weekly business newspaper and website, business7.co.uk,
will target the Scottish business community. The title will be distributed
each Friday morning to 20,000 business professionals across Scotland.
The newspaper will be available free to pick up at targeted workplaces
and commuter points, including mainline railway stations and airports,
as well as selected desk drops to key executives. The newspaper
will target "work hard, play hard ambitious young business
professionals", while aiming to be a must-read for senior executives
and decision-makers in key organisations across Scotland. The complementary
website, Business7.co.uk, also launched this week. It includes a
daily business news update, a business blog and a range of interactive
features. Source Media Week
 Trials
of CBS Outdoor's cross-track projection (XTP) initiative
will go live on Friday at Euston station for a four-week observation
period. Three XTP units will be installed on the station's southbound
Victoria platform ahead of a full commercial launch next year. The
new technology, which is part of CBS's £72m refurb of advertising
in the Tube, allows moving messages to be digitally projected onto
the wall opposite the platforms in high definition. Once the observation
period is complete, the company will roll out the system at 24 major
London Underground stations with 150 units installed at the beginning
of 2008. The XTP messages throughout the trial will be from London
Underground and CBS Outdoor only and not from main advertisers.
Source Media Week
InviseoMedia, which owns advertising rights to tray-tables
on Ryanair, has been boosted by research suggesting that the airline
carried a greater proportion of ABC1 passengers than British Airways
in the last six months. The findings, from iCD Research, come from
an independent survey of 1,000 UK adults, and found that 59% of
Ryanair passengers were from the top three social categories, compared
to 52% for BA. Meanwhile, Ryanair's share of C2DE passengers was
41%, while BA's was 48%.The research challenges the common perception
that the airline is used predominantly by a lower socio-economic
group. Source Media Week
 Bebo has struck a deal with AOL, in the latest of a flurry of partnerships
that the social network has signed with major online players. Under
the deal, Bebo will embed AOL's Instant Messenger service, AIM,
enabling Bebo users to connect in another way, following a similar
deal with Microsoft to embed Windows Live Messenger in August. Bebo
users will be able to access video chat from their profile pages
through the deal with AOL and both AIM and Bebo users will be able
to invite each other to sign up to their respective services. Source
Media Week
 UK
Cinema Top Ten: Sept 28th to Sept 30th
1 Run, Fat Boy, Run
2 Atonement
3 I Now Pronounce You Chuck and Larry
4 Superbad
5 Halloween
6 Michael Clayton
7 The Brave One
8 Mr Woodcock
9 The Bourne Ultimatum
10 War
Edited by Bex Cunnah and Craig Blyth |
