Week commencing 12th November 2007
 ITV1 has continued to outperform the market, with its all-adult share of commercial impacts last month up 0.8% compared with last year. The broadcaster enjoyed a successful October - thanks largely to England's unexpected success in the Rugby World Cup - with its ABC1 adult share up 1.5% year on year. However, the broadcaster's share of impacts for 16-34s in October was 1.3% lower than for the same month a year ago. Source: Media Week
Channel 4's share of impacts for 16-34s was 0.3% lower than October 2006, as was its all-adult share, down 1%. Five's all-adult share of impacts of 8.3% was down by 1.1% from October last year. Source: Media Week
Digital TV viewing is showing continued growth with a 37.9% audience share, according to the IPA's Latest Trends in Television Report for the third quarter of 2007. The figures for the three months ending September 30 gave non-terrestrial channels a 37.9% audience share, up from 36.4% in the previous quarter and up from the 35.4% share in the same period in 2006.The figures also show that digital television is now watched by 72% of all viewers each week, up from 69.3% in quarter two of this year. Across the board, the results show a growth in television viewing, with average daily viewing for the period recorded at 3.38 hours compared with 3.31 hours for the same period last year. Lynne Robinson, IPA research director, says the growth in non-terrestrial viewing is to be expected as digital switchover gets nearer. Robinson said: "It is encouraging to see continued growth in the television market." Source: Brand Republic
BBC and Gaelic Media Service are one step closer to launching a Gaelic Digital Service in Scotland after media regulator Ofcom found strong support for the Gaelic language service among stakeholders. GMS is available on digital terrestrial channel eight in Scotland, and produces programmes for broadcast on BBC Scotland and STV. The BBC is aiming to launch the new service on satellite and broadband by the end of March 2008, followed by digital cable later in the year. The TV channel will be on-air for up to seven hours a day and would comprise 1.5 hours a day of originated programming (including existing output from the BBC), repeats and archive content. The service may also use content from BBC Radio na nGaidheal when the TV channel is off-air. GMS plans to spend half of its contribution to the programming budget on content from the independent sector. Source: Brand Republic
 Evening Standard has continued to stabilise its readership against London's freesheets, recording its second month-on-month increase since July 2005 in the latest round of ABC figures. The Standard's circulation rose slightly to 292,544 in October, a 0.48% rise on September's figures and an increase of 3.77% compared with October last year. The stabilisation has been credited to the title's marketing push - rolling out a new website, and the contactless Eros loyalty card scheme across London. But the paper's average circulation for the six months to the end of October is still down 7.98% year-on-year, from 305,636 to 281,260. Source: Media Week
The Observer, which last month announced its award-winning editor Roger Alton is stepping down in the New Year, reported a 3.17% rise in circulation in October as the paper continues to outperform the Sunday quality market this year. The title, which has appointed Alton's deputy John Mulholland as his replacement, recorded a circulation of 487,216 copies in October. The Observer's six-month average figure fell 0.83% to 458,613 copies, the smallest drop reported by any title in the national Sunday market. The Sunday Times performed well in October, with its month-on-month circulation up by 2.43% to 1,274,400 copies. Its six-monthly average figure fell 7.87% to 1,211,973 copies. The Sunday Telegraph also boosted its circulation last month, up 1.03% to 651,499 copies. Its six-month average figure is down 2.07% to 647,118 copies. Elsewhere in the national Sunday quality market, the Independent on Sunday suffered a 1.24% decline in circulation to 210,922 copies. Its six-month average figure is down 1.70% to 218,882 copies. Market leader The Mail on Sunday posted a 1.27% month-on-month rise in circulation to 2,378,916 copies, while its six-month average figure was down 0.15% to 2,316,997 copies. The other mid-market title, the Sunday Express, reported a 1.48% month-on-month decline in circulation to 716,656 copies, taking its six-month average figure down by 8.49% to 747,468 copies. In the red-top market, the News of the World continues to struggle, with its October circulation down 2.75% to 3,351,827 copies. Its six-month average figure is down by 4.62% to 3,333,002 copies. However, the Sunday Mirror fared much worse, with its month-on-month circulation dropping by as much as 4.05% to 1,393,184 copies, but its six-month average figure is down by 1.68% to 1,415,957 copies. Source: Brand Republic
thelondonpaper's circulation remained ahead of the London Lite's in October, with thelondonpaper enjoying an increase of more than 3,900 copies month on month. thelondonpaper now has a circulation of almost 495,700, whilst London Lite's rests at almost 401,000 after a month on month decline of nearly 900 copies. The morning freesheet Metro was up more than 109,000 copies month on month, whilst the morning business freesheet City AM was up by almost 1,500 over the same period. The titles now have total circulation of nearly 746,800 and almost 100,600 respectively. Source: MediaTel
Scotsman Publications is to launch a new glossy lifestyle guide - The Pulse Ediburgh - featuring the city of Edinburgh next week. The quarterly magazine will be distributed directly to 14,000 homes. An extra 1,000 copies will be available in restaurants, shops, beauty salons, gyms, spas and hotels. The perfect bound, glossy guide edited by Gabe Stewart has been designed to appeal to 30-50 year old readers with a high disposable income. Each edition will cover fashion, health and beauty, property, eating out and travel. Advertisers include John Lewis, And so to Bed, Nick Nairn's Cookery School, Strutt & Parker, Hobbs and Dobbies. Should the format prove successful, similar guides for cities including Glasgow, Dundee and Aberdeen could be launched. Source: Media Week
 Virgin Radio is preparing to launch a service that informs its website advertisers how many users are UK-based and how many are from overseas. The data will allow UK-based advertisers to ensure they are selling UK ad impressions, rather than reaching consumers that are irrelevant to their product or service." The industry has to get a bit smarter," said Andy Grumbridge, Virgin Radio's digital media director. "We know that a lot of people selling display ads online have a huge non-UK footprint, so from next year we're going to make sure agencies get UK ad impressions. There is no point in advertisers paying to advertise to the US market, for example - they want to make sure their message is getting to UK viewers." Grumbridge, who joined the company two months ago after the departure of James Cridland to the BBC, is also planning to overhaul the station's website homepage in the new year. Advertisers are also being offered creative help from Virgin's own team to make the most of their online presence when taking part in commercial link-ups. Source: Media Week
BBC, Channel 4 and ITV and other industry bodies have formed a group called the Broadband Measurement Working Group to develop a common approach for measuring online video content viewing. The group, which also includes BSkyB, BT Vision, Five, Virgin Media, ABC Electronic, Barb and the IPA, is to develop a "rights metric" for measuring content delivered over IPTV, covering simulcast, streams and downloads. The "rights metric" will allow broadcasters to measure and report their video advertising to a consistent and agreed standard. ABCe will be teaming up with Barb, through the BMWG project, to investigate the options for Barb's system to include data on viewing of online video. Barb said it was also investigating other techniques to be able to assess specifically who is watching the content online. Source: Brand Republic
TapThat.co.uk, a social media site targeting local communities in the UK has launched. TapThat.co.uk allows users to search and list local events, find local services, information and news, and to buy and sell items. Users can register to become members of TapThat.co.uk for free and can then share pictures, event details, reviews and comments through the forum and content listing sections. The creators have called it "a celebration of everything that is local to people and important in their community". The site has also secured partnerships with a number of UK charities, such as Shelter and Cancer Research UK. Any users who advertise their items for sale for free can then opt to make a charitable donation when listing the item, or sell first and then donate the proceeds. TapThat.co.uk is part of a group of international community websites that are based on a common platform and have shared development, originating in Hungary and Romania. Jodie Oliver, TapThat.co.uk marketing executive, said: "The TapThat community platform is a brilliant example of international partnership and cooperation that will provide a valuable service for the local communities it serves." Source: Brand Republic
 UK Cinema Top Ten: 9-11 November 2007
1 Good Luck Chuck
2 Stardust
3 Ratatouille
4 Elizabeth - The Golden Age
5 30 Days of Night
6 Lions for Lambs
7 Om Shanti Om
8 Saw IV
9 Eastern Promises
10 Into the Wild
Source: UK Film Council
Edited by Raluca Efford
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