Week commencing 17th September 2007
 The
Total Media offices will be closed all day tomorrow on Friday 21st
September for our Total Media 25th Anniversary. However, should
you need to contact us reception will still be taking calls and
messages and the offices will reopen as normal on Monday 24th September.
 Virgin
1, the entertainment channel set to rival Sky One, is to launch
on 1 October. After weeks of programming announcements and speculation
over its launch date, Virgin Media TV has confirmed that both the
channel and branded website, Virgin1.co.uk, will launch on the same
day. It will air on Freeview and Sky, as well as Virgin Media. It
is skewed towards male viewers in order to fill a gap in the Freeview
market. Source: Media Week
Channel 4 is to become the first terrestrial broadcaster
to launch a high-definition simulcast channel on Sky when it unveils
the service in December. According to Channel 4, subscribers to
Sky's HD service will be able to watch the normal 24-hour Channel
4 schedule in high definition. Sky currently broadcasts National
Geographic, History Channel and Discovery Channel in HDTV, and had
292,000 customers sign up for the 12-channel service when it launched
last year. Source: Media Week
Ofcom has given the go-ahead for the BBC to launch an HD
digital TV channel in its market impact assessment for the BBC Trust,
despite the impact it could have on commercial rivals.
The BBC plans for the channel to be available on digital satellite,
cable, terrestrial and the internet and to broadcast nine hours
a day once established. It is currently running a trial HD channel
on Sky's satellite platform and Virgin Media that has featured such
programmes as 'Planet Earth', 'Silent Witness', 'Hotel Babylon'
and 'Heroes'. The regulator concluded that the proposed service
was unlikely to have significant adverse effects on the market.
Source: Brand Republic. Sorce: Brand Republic
 Bids for Emap must be in by early October, according to an
information memorandum distributed earlier this month. Only cash
offers for the radio, magazine and B2B group are being considered.The
tight turnaround does not reflect fears that the global credit crunch
will put off private equity groups. However, it expects fewer bids
on the table than the 30 expressions of interest shown when the
break-up was announced this summer. Source: Media Week
The Times newspaper will launch a quarterly
64-page luxury glossy magazine called Luxx in November. Edited by
Tina Gaudoin, Luxx will cover every aspect of the luxury sector,
from home to holidays, and is billed as "the perfect partner
for those who want to seek out the finest pleasures". The launch
issue of Luxx will be published on 17 November. Source: Media Week
The National Readership Survey is testing a survey that,
for the first time will analyse the reader relationship between
a website and its parent newspaper. More than 70 sites are being
monitored in the experiment and, if it proves succesful, the first
results could be available as early as January. Like the NRS, the
data collocted will give the publishers an insight in to age and
demographic of their readership, as well as frequency in which the
same number of people surfing the net buy the paper. Source: Media
Week
UK consumers now spend 72% more on magazines than they did 10 years
ago, with people spending on average 260 days of their lives reading
magazines, according to a survey from the Periodical Publishers
Association (PPA). The survey revealed that UK retailers now
see a combined revenue from 20 million magazines sold every week,
equating to 28 magazines every second of every day. Brits now put
£2 billion a year through the tills of UK retailers when purchasing
their favourite mags. The survey also found that each magazine is
picked up and read 5.4 times before it's finished with and 23% of
people spend more than £10 a month on magazines. On average
each magazine is read for 54 minutes in total, whilst 75% of us
regularly buy a magazine. Source: MediaTel
 JCDecaux
Airport has unveiled a new Bluetooth technology at its Heathrow
Terminal 1 sites ahead of a possible rollout across all BAA airports.The
technology allows mobile phone users to download data from a chip
placed in a billboard or poster.Trials in 2006 were unsuccessful
after the technology suffered from a massive influx of mobile signals,
which caused problems in the downloading process. But the latest
system has been adapted to cope with the large number of active
mobile phones in the airport at any one time. Source: Media Week
Clear Channel Outdoor has unveiled a massive advertising
structure near the M1, targeting motorists in North and North-West
London. Part of the company's pinnacle division, it is expected
to achieve 4.4 million fortnightly impacts and its first equivalent
to JC Decaux's M4 torch. Facing motorists on London North Circular,
the tower is close to Brent Cross Shopping Centre and Wembley stadium.
Source: Media Week
 Reader's
Digest is opening up its website
to new sponsorship opportunities after appointing online sales house
Ad2One to sell advertising.The monthly title, which appears in 21
languages around the world, is boosting the features on its UK site
to include archive material, films,music and quizzes.Reader's Digest
claims to sell two million reference books and half a million DVDs
a year, and is moving to take its huge subscriber base online. It's
seeking to sell ad opportunities around the range of new
features on its site. Source: Media Week
 A
£4m marketing campaign over four months is to back a relaunch
of GCap Media's local radio division, known as the One Network
since 2005, which includes BRMB, Invicta and Power FM. The campaign,
planned for 2008, will be conducted through national, regional,
trade and consumer media and includes on-air ads, live events and
press advertising.
It is the first branding campaign across the network's 42 stations
in seven years and forms part of a multimillion-pound relaunch at
the radio group. Source: Media Week
 UK
Cinema Top Ten: Week Ending 17th September
1. Atonement (15)
2. Run, Fat Boy, Run (12A)
3. The Bourne Ultimatum (12A)
4. Two Days In Paris (15)
5. Knocked Up (15)
6. 3:10 To Yuma (15)
7. 1408 (15)
8. Disturbia (15)
9. Superbad (15)
10.Death Proof (18)
Source: Londonnet.co.uk
Edited by Soe Choudhury, Lizzie Thomas, Pedro
Martins & Mark Halliday |
