Week commencing 17th December 2007
 Total
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on the 27th and 28th of December.
We would like to take this
opportunity to wish you and your families a very Merry Christmas
and a Happy New Year!
 The number of UK households with digital TV on their main
set has risen to 21.7 million homes, according to research published
today by Ofcom. The communications regulator's Digital Television
Progress Report for the third quarter of 2007 shows that multichannel
TV take-up has risen to 86.1% of households, an increase of 1.1
percentage points from the previous quarter. Digital terrestrial
television service Freeview was the main driver of the growth, which
posted its second-biggest quarterly increase, with almost 2.4 million
Freeview set-top boxes and integrated digital TV sets sold during
the period. The growth means that 8.6 million Freeview receiving
devices have been sold over the past year, up from 5.8 million in
the 12 months to the end of September 2006. Meanwhile, Sky increased
its customer base by 67,000 during the quarter to more than 8.1
million subscribers. The total number of homes with cable television
continued to rise with more than 3.4 million subscribers by the
end of the quarter, up by more than 100,000 homes from the end of
September 2006. Source: Media Week.
 London's Evening Standard and regional newspaper group Newsquest
are aiming to generate outdoor ad revenues with the rollout of new
digital billboards. The Evening Standard has taken delivery of 30
outdoor "Extra!" units in the first stage of a rollout
across the capital. The 32-in screens have been installed in Evening
Standard sales booths at major footfall sites including Euston,
Fenchurch Street, Farringdon and Waterloo stations. Source: Media
Week
 Guardian
Media Group is to begin the marketing campaign for the launch
of its Smooth Radio station in north-east England. The marketing
campaign for the launch of Smooth Radio 97.5 and 107.7, which will
be aired from new studios in Gateshead on 8 January, will begin
on 26 December. The campaign includes TV ads which feature the faces
of some of music's biggest artists morphing into each other on-screen,
as they perform some of their greatest hits. Buddy Holly, Diana
Ross and Rod Stewart are some of the artists headlining the campaign
and That'll Be The Day and Baby Love are among the tracks that will
accompany the ads. The marketing drive also includes bus-backs across
the North East throughout January. Source: Media Week.
 CBS
Outdoor has had its contract to manage advertising on Bournemouth's
Yellow Buses renewed for a further five years. The company has held
the contract for three years, but under the terms of the new deal,
it will now manage all advertising sales, including campaigns for
national and regional businesses. It will also be responsible for
all ad opportunities, including interior and exterior formats. Winning
the 100-strong Yellow Bus fleet, which is part of the Transdev Group,
increases CBS' coverage of South Coast transport providers. Rob
Oerton, franchise manager at CBS, said: "Economic growth in
this area means that, strategically, it is a key market place for
us to manage." The addition of the Bournemouth Transport contract
to CBS Outdoor's transport portfolio follows the recent win of the
£100m Arriva and the £40m National Express five-year
advertising sales contracts. Source: Media Week
 Channel
4 is to broadcast the first episode of the new series of drama
Shameless on social network MySpace before transmission on C4. Fans
of the award-winning show, which returns for a fifth run of 16 programmes,
will have an opportunity to view episode one at uk.myspace.com/shamelessc4.
The first TV episode has been split into four segments, with the
first on MySpace on Boxing Day. The next parts will run on 29, 30
and 31 December. Shameless will be broadcast on Channel 4 on New
Year's Day at 10.10pm. The Shameless MySpace community has more
than 13,000 friends, and a preview clip of the upcoming series has
been viewed more than 50,000 times. The programme is being promoted
across the MySpace network in the UK, including extensive homepage
advertising offering the chance to win series 4 on DVD, a Shameless
podcast and Christmas Shameless computer wallpaper. Dom Cook, marketing
director at MySpace UK, said: "With 10 million unique users
each month, MySpace UK can offer massive exposure to programmes
such as Shameless and help to significantly increase their audience."
Source: Media Week
 UK
Cinema Top Ten:
1. The Golden Compass
2. Enchanted
3. Bee Movie
4. Fred Claus
5. Mr. Magorium's Wonder Emporium
6. We Own The Night
7. Hitman
8. American Gangster
9. Beowulf
10. The Assassination of Jesse James by the Coward Robert Ford
Source: Pearl and Dean
Edited by Fiona Mansfield |
