Week commencing 18th June 2007
  As
you may be aware recently several members of the Total Media Team risked life & limb attempting the Welsh 3000 Challenge across Snowdonia, to help raisemoney for The Children's Society
Charity. You will be pleased to know that not only did the weather
hold out, but all the team managed to make it back in one piece,
with the furthest distance achieved being 22 miles, with an ascent
of 9433 feet in 16 hours and 40 minutes. If you didn't have an opportunity
to sponsor one of the team and would still like to donate then please
click on the following link: www.justgiving.com/totalmedia
Emap is embarking on a multi- million-pound
cost-cutting drive to be headed by newly appointed commercial director
David Hipkiss. He has a brief to shave millions of pounds off procurement
costs across the group. His appointment is the latest stage in an
ongoing reorganisation of the company. A total of 175 jobs were
cut in the company's consumer publishing arm earlier this year.
Source: MediaWeek
 Virgin
Media Television has unveiled the first programmes for its new
Sky One rival, Virgin 1. The broadcaster has secured exclusive UK
rights to The Sarah Connor Chronicles, a US spin off of the Terminator
films starring British actress Lena Headey. The channel will also
show Star Trek franchise. Source: MediaWeek
Channel 4's remit is to be examined by Ofcom,
the communications regulator, as part of a wider review of the broadcaster's
finances in the wake of rows about racism & telephone voting.
Source: MediaWeek
Channel 4 is launching a time-shifted version
of its main terrestrial channel on all digital platforms. Channel
4+1 is due to launch in August. Source: Marketing Week
 City
AM has overtaken the Financial Times as the business paper most
read by ABC1s working in London's main business hubs - the City
of London and Canary Wharf, according to its own research. The research
carried out in May this year showed that 23% of ABC1s questioned
said they had read City AM that day. This compares to 22% for the
Financial Times, 14% for The Times and 10% for The Daily Telegraph,
suggesting the London freesheet, which is not yet two years old,
has been a notable success. Source: MediaWeek
WHSmith is switching
from selling magazine ranges linked to the size of its stores to
individual ranges tailored to suit each store's sales profile. The
stores will also receive supporting point of sale material to promote
their new tailored range. The project has been trialled for ten
months in 18 WHSmith stores. The chain has 535 stores in total.
Source: MediaWeek
 JCDecaux has unveiled the first in a series of phone boxes
that carry six-sheet advertising on one side. The outdoor contractor
is in the process of upgrading a number of its 23,000 StreetTalk
sites by combining an illuminated six-sheet with a payphone on the
back. The first 10 kiosks have been unveiled this week in Richmond
and Ealing. Source: MediaWeek
Titan will retain
exclusive control of all outdoor advertising at Network Rail's major
national stations for 10 years under an extended and restructured
deal. The outdoor company, formerly Maiden Outdoor, has extended
its Network Rail contract - covering 17 stations including London
Euston, Victoria and King's Cross - by three years, so it will run
until 2017. Source: MediaWeek
Clear Channel has
unveiled a series of digital panels at bus shelters across the UK.
The technology is the same as that developed for the digital escalator
panels on the London Underground. Source: MediaWeek
 Condé
Nast, the publisher renowned for its highbrow style titles,
has made the biggest commitment to user-generated content of any
publisher to date. Vogue and Glamour, two of the publisher's flagship
titles, have launched channels on video-sharing site YouTube. Men's
style title GQ will follow and Condé Nast is in talks with
Bebo, Facebook and MySpace about tie-ups, as part of an unprecedented
social networking strategy. Source: MediaWeek
Regional Newspaper publisher Archant has begun offering classified
recruitment advertisers the opportunity to buy space online only,
at rates which they claim are comparable with specialist classified
jobs sites. Source: MediaWeek
Specialist interest publisher Future is to launch digital-only projects as part of a multi-million
pound online investment. It will include new launches and the beefing
up of existing products. They have ruled out a general consumer
product saying they will stick to specialist subjects. Source: MediaWeek
ATP, the men's tennis tour, is extending its media franchise by
creating a tennis-themed social network containing a mix of professional
and user-generated content. The stand alone site, 30love.net will
be ad funded and free to use. The ATP will be driving every tennis
club in England to sign up and create their own members area. In
addition to ATP tour events, the site will also cover the major
tournaments and is expected to be up and running for the start of
the Wimbledon Championships on June 25. Source: MediaWeek
Emap has produced
new research stating ads on community websites trigger the highest
rate of brand recall. They have created an index of advertising
effectiveness endorsed by the industry body the IAB. However, brand
recall was only one of the measures used and other forms of activity
scored better on other measures such as engagement, action taken
etc. Source: MediaWeek
 Chrysalis has reportedly entered into exclusive talks with Irish private equity
investors Lydian Capital over the sale of its radio business for
between £170m and £180m. Lydian Capital is a private
equity fund based in Switzerland. It is chaired by Irish entrepreneur
Denis Brosnan and backed by Irish businessmen JP McManus and John
Magnier. The radio network's main brands are Heart, Galaxy and LBC.
Source: Brand Republic
 UK
Box Office Chart (week ending 17 June 2007)
1 Fantastic Four: Rise of the Silver Surfer
2 Ocean's Thirteen
3 Pirates of the Caribbean: At World's End
4 Vacancy
5 Are We Done Yet?
6 Jhoom Barabar Jhoom
7 Wedding Daze
8 Tell No One
9 Sivaji
10 Spider Man 3
Edited by Bex Cunnah and Craig Blyth |
