Week commencing 19th May 2008
 Royal Mail is launching a new customer relationship management
solution, called 'Dialogue Mail', which combines traditional direct
mail with digital media. In partnership with dialogue marketing
specialists, Vialuna, Dialogue Mail is intended to capitalise on
the power of direct mail to drive customers online. Recent Royal
Mail research revealed that 55% of consumers prefer to be contacted
by a combination of DM and online and that integrating digital advertising
with direct mail campaigns can increase customer spend by almost
25%. Dialogue Mail begins with an intrigue-based mailshot designed
to pique recipients' interest and direct them online. Vialuna's
technology creates personalised URLs, meaning the campaign is individually
tailored to each customer. The interactive microsites can be designed
to allow customers to share their preferences, request specific
products or information. All interaction is captured, allowing the
brand to learn more about individual's behaviour and shape future
communications to make them more relevant. Vialuna's Dialog Engine
tracks campaign responses and delivers lead alerts directly to sales
teams in real-time. Source: MediaTel
 BBC One, ITV1 and Five all saw their weekly
viewing shares remain relatively static year on year in April. Other
channels saw the largest increase in share for the month, up by
around 1.5% year on year. BBC Two and Channel 4 meanwhile, were
both down over the same period. BBC One remained ahead in all homes,
with a viewing share of 21.7% for April, although it was relatively
static year on year. Source: MediaTel
 News
International is considering launching a Polish-language version
of The Sun during the upcoming Euro 2008 football championships.
News International will publish six issues of the Polish version,
understood to be called Polski Sun, to coincide with Euro 2008 matches
involving Poland. The red-top has decided that in the absence of
England from the tournament, it will be supporting the Poland national
team. The 48-page paper, priced at 50p, with a print run of 60,000
copies, will dedicate the first and back pages to sports coverage.
Polski Sun will be out on 7, 9, 12, 13, 16 and 17 June. It is believed
this will be the first time a British national newspaper has produced
a foreign-language version for sale in the UK. Source: Media Week
 Commercial
Radio revenue figures, released today by RadioCentre, the industry
body for commercial radio, show that radio advertising continued
to grow during the first quarter of 2008 with a year on year increase
of 6.7%, to £158.8 million. Within this figure national revenue
showed the strongest growth with a 9.4% increase year on year. The
commercial radio sector has now seen four successive quarters of
growth and a 5% revenue increase over the last 12 months. Source:
MediaTel
 JCDecaux has nearly doubled its billboard estate in Glasgow with the roll-out
of 34 new sites. The installation alongside key routes into the
city such as Phoenix Road follows the award of the Glasgow City
Council billboard contract to JCDecaux last May. With installation
almost complete, JCDecaux is now responsible for 69 existing billboards
on Glasgow City Council land, plus the 34 new billboards that use
backlit formats such as Premiere 200. JCDecaux has also launched
the new "Sail" advertising structure, the city's most
high-profile advertising site opposite the Glasgow College of Nautical
Studies in Crown Street. "The Sail" frames two Premiere
450 displays and was designed to echo the mast and sails of a ship
Source: Brand Republic
Clear
Channel Outdoor UK is expanding into the leisure secotr. The
company has sealed a partnership with Inspired Gaming Group, a provider
of digital screens in pubs, clubs and bars, to install a nationwide
network of premium digital screens in pubs and bars. The service,
Clear Channel Socialite, will be launched in September, with a target
of about 1,000 digital screens to bin in place by the end of 2008.
The 40-inch HD portrait screens, situated in the main bar of seleted
venues, will be abailble to book by day-part, by area and by information
gathered from landlord surveys. Source: Media Week
 The new release of UK data for April 2008 from Nielsen Online reveals
that YouTube remains the star of the social media scene,
being the most popular site for the seventh consecutive month. Facebook becomes only the second social media brand to pass 10 million unique
visitors in a single month, according to Nielsen. YouTube passed
this milestone for the first time in November 2007. Compared to
April 2007, Slide (8th) and Wordpress (10th) are new entrants at
the expense of Google Video (dropping from 8th to 20th) and Friends
Reunited (dropping from 10th to 14th). However, according to the
latest comScore figures, Facebook is the most popular social networking
site in the UK following a 7.2% rise in unique users from March
to April. Source: MediaTel
Speech radio station TalkSport, is to launch
a digital publication, TalkSport Magazine, in the summer. The online-only
publication, to be delivered to subscribers' inboxes once a week,
is headed by James Mallinson, former publisher of Dennis's Monkey.
TalkSport currently draws in 2.5 million listeners a week and the
new title is aimed at extending the radio brand online. The target
audience for the station is aged between 20 and 40. Source: Media
Week
New figures from comScore reveal that 14.8 million
people in the UK visited newspaper sites in March, viewing
a total of 448 million pages of newspaper content over the course
of the month. The Sun Online was the most popular online newspaper
in the UK, said comScore, attracting 4.3 million visitors in March
and accounting for nearly 30% of all pages viewed in the newspaper
category. Guardian.co.uk had the second largest audience with 3.6
million visitors, followed by Telegraph Group Ltd (2.8 million visitors),
and the Times Online (2.6 million visitors). Source: MediaTel
 UK Box Office Chart:
1: Iron Man (12A)
2:What Happens In Vegas (12A)
3: Forgetting Sarah Marshall (15)
4: Nim's Island (U)
5: Speed Racer (PG)
6: Made of Honour (12A)
7: Doomsday (18)
8: In Bruges (18)
9: Caramel (PG)
10: 21 (12A)
Source : Pearl and Dean
Edited by Sarah Halliday |
