Week commencing 29th May 2007
 Freeview is to unveil its first major marketing push for its personal
video recorder, Freeview Playback, focusing on consumers who have
yet to go digital. The campaign will encourage consumers to visit
a new micro site online where they will be able to purchase Freeview
Digitial TV recorders online. Source Mediatel
A report by investment bank UBS has revealed that Virgin Media could lose as many as 400,000 subscribers as a result of the loss
of Sky's basic channel package from its cable service. The survey
concluded that Virgin is 'not a credible threat' to Sky and its
increasing range of services and UBS state 'Virgin would have been
better off accepting Sky's offer of a £16million increase
in the cost of their basic channels. Source Mediatel
BSkyB's 17.9% stake in ITV has been referred to the Competition
Commission by the DTI following recommendations from Ofcom and the
OFT. Source Mediatel
Jay Hunt, The BBC's controller of daytime and early peak, has been
announced as Five's new director of programmes. Source Mediatel
Channel 4 has said that it will not profit from phone votes
of Big Brother 8 after cutting the price of eviction voting from
50p to 25p. The reduced charge will cover all the cost of administration
and will also include a 10p charity donation. Source Mediatel
April 2007 TV ad revenue at 279,440,000 was down 7.1% year
on year. Total terrestrial revenue fell by 10.5% , this is s the
third consecutive month that all terrestrial broadcasters revenue
has declined. Satellite ad revenues increased by 2.7%.
Source Mediatel
 The
Independent on Sunday is to be the first tabloid-sized Sunday
newspaper to run full-page ads on its back page when it relaunches
this weekend. Like other tabloids, the paper has previously used
the back page of its main section, for sport, which will now start
on the inside back cover.The title is also offering advertisers
the opportunity to run strip ads on a new weekly double-page centre
spread feature. The paper will now be published in just two tabloid-size
96-page sections. The first is led by news and comment and also
features travel. The second, The New Review, is a slightly larger,
full-colour version of The Sunday Review magazine incorporating
elements of its former ABC supplement, including a central arts
and books section and TV
listings. Source: Brand Republic
 Outdoor
contractor Primesight has unveiled its latest targeted campaign
portfolio, which will focus on the beauty and grooming market. The
company will offer health and beauty advertisers the chance to take
advantage of a multi-layered campaign package, by offering 300 six-sheet
panels within its collection of sites at leading health club chains
David Lloyd, LA Fitness and Esporta. All the panels are chosen for
their proximity to the beauty salon, changing room and spa areas
within the clubs, giving brands access to an ABC1 audience of one
million male and female members every fortnight. Source: Media Week
 BBC
Worldwide is creating a digital team to develop and launch of
a number of community-based, video-rich websites. The move marks
a major expansion of BBC Worldwide's digital ambitions. Until now,
it has primarily focused on running websites as an extension of
existing BBC brands, such as the Radio Times and Top Gear. The 30-strong
team - headed by the BBC Worldwide managing director for magazines,
Marcus Arthur - already has plans to launch three websites by the
autumn. BBC Worldwide, the corporation's commercial arm, has earmarked
15 areas for potential online launches, or re-launches of existing
websites. The new team, called Digital Delivery, will be responsible
for rapidly assessing and delivering all of BBC Worldwide's consumer-targeted
online launches. Source: Media Guardian
Concern over Google's dominance in online advertising has
prompted the US federal trade commission to investigate its $3.1bn
(£1.56bn) takeover of internet marketing firm DoubleClick.
The purchase of DoubleClick, announced last month, is intended to
give Google enhanced software, and stronger relationships with agencies
seeking to place advertisements in strategically important positions
on the web. Privacy campaigners say the tie-up poses risks to consumers,
by allowing Google to track the online activity of individuals more
closely. Industry rivals, including Microsoft, AT&T and WPP,
complain that it will give Google too much muscle in the online
advertising market, worth $17bn last year in the US. The FTC declined
to comment on the investigation, which was leaked to the US media.
Source: Media Guardian
 A
new plug-in device is set to come on to the market in last autumn
that will enable consumers to listen to DAB digital radio and FM radio through their iPods. It is expected to retail at around
£50.
Source Mediatel
GCap Media has released its annual financial results revealing
that its revenue for the year was down 9% at £200.1million.
Advertising revenue at £167.5million was down 8%. The news
follow the recent announcement of the departure of the group's commercial
director. The results also revealed profits down 35%. IN March GCap's
flagship station Capital Radio 95.8 underwent a revamp whilst Xfm
decided this month to drop DJ's from its daytime schedule. Source
Mediatel.
 Cinema
found to be most effective medium for ads. Consumers are more receptive
to advertising in the cinema than on any other medium, new research
conducted for the Cinema Advertising Association suggests. In the
online survey of 3,000 people who had been to the cinema in the
past six months, 20% of respondents said they paid "a lot"
of attention to ads in the cinema, compared with just 12% for TV,
7% for magazines and 6% for outdoor. Advertising is seen as a key
part of the cinema experience, with 34% saying it would be worse
without it - more than any other medium. Eight out of 10 cinema-goers
noticed posters in the foyer while two out of
three noticed standees. Source: Mediaweek
UK Top 10 Weekend (Fri, 25th May - Sun, 27th May)
1 Pirates of the Caribbean: At World's End
2 Spiderman
3 Zodiac
4 28 Weeks Later
5 Bridge To Terabithia
6 Magicians
7 Cheeni Kum
8 Jindabyne
9 Lovewrecked
10 Mr Bean's Holidays
Source: Nielsen
Edited by Lizzie, Kirsty
and Pedro
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