Royal Albert Hall backs versatility
MARKETING 05.09.2007
The Royal Albert Hall is to promote itself as a world-class entertainment venue with a campaign using the line ‘Entertaining the world'.
The venue's repositioning is being supported by a multi-media campaign devised by 35 Communications. Total Media has been appointed to handle media planning and buying.
The activity will run until October across outdoor, press and online. It is being overseen by Jessica Silvester, marketing and press manager at the Royal Albert Hall, who claims the initiative will showcase the wide range of performances put on at the venue, from jazz to classical music and tennis.
A registered charity that operates without any public subsidy, it hosts more than 350 events a year.
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