Potter takes new role at Total Media
MEDIAWEEK 10.04.2007
Nigel Potter has stood down as joint managing director of Total Media after 10 years in the role. He is to take up a new internally focused position as part of a restructure of the agency's senior team.
As director of group services, Potter will oversee day-to-day internal, cultural and best practice issues within the agency, with a brief to spot and promote young talent. Guy Sellers, who shared managing director duties with Potter, becomes sole managing director in the reshuffle.
Board director Kirsty Hutton will take over Potter's account responsibilities, which include Orlando Tourism, book publisher Random House, and cultural institutions the Barbican Centre, Tate Modern and Tate Britain.
Under the new arrangements, Potter has also foregone his executive directorship and shareholding in the agency.
Together with co-founder and chief executive Mike Sell, Potter and Sellers have built up Total Media since Mike Dinsdale, an initial partner, left the agency in 1984, two years after it was set up.
Total Media's recent account wins include the Tunisian National Tourist Office, weight-loss company LighterLife, the Royal Festival Hall and the designer clothes firm, Ted Baker. |
