Total Media wins £2m Moss Bros work
MEDIAWEEK 24.07.2007
Total Media Group has won the £2m media planning and buying account for clothing group Moss Bros after a strategic review.
The independent agency will support the group, which incorporates the brands Moss and Moss Hire, Cecil Gee, Savoy Taylors Guild, Hugo Boss and Canali, as it looks to open 80 Moss stores over the next three to five years.
Moss Bros also aims to expand its franchise division and is relaunching its online Moss Direct division in September.
Total Media Group has also picked up the £500,000 media planning and buying account for The Caravan Club, after a competitive pitch in May. The club, which represents one million caravanners and trailer renters, operates the largest privately owned network of quality caravan sites in the UK.
Finally, the group has been awarded an estimated £200,000 media buying contract for GB Airways in France, Austria and Cyprus. It already handles the UK business. |
