Moss Bros picks Total for £2m job
MARKETING 25.07.2007
Men's clothing retailer Moss Bros Group has handed its £2m media business to Total Media ahead of a major expansion, which will include the opening of a further 80 stores over the next five years.
Moss Bros' expansion plans, which come just two months after it announced a slight year-on-year improvement in like-for-like sales, include an increase in its franchise presence as well as increased investment in 011-line and a relaunch of its Moss Direct arm. The latter comprises a mail-order, phone and online sales operation.
Moss Bros Group's business also includes the Hugo Boss, Cecil Gee, Savoy Taylors Guild and Canali brands. Total Media's appointment was made by Andrew Barclay, head of marketing at Moss Bros. |
