Total Media Group wins Tunisia tourism brief
WWW.MEDIAWEEK.CO.UK 26.03.2007
by Robin Parker
LONDON - Total Media Group has won the UK and Ireland media planning and buying account for the Tunisian National Tourist Office.
The agency pitched in a public tender in Tunis, alongside creative agency Fox Kalomaski, for the three year contract. It will plan campaigns that go beyond Tunisia's 'sun, sea and sand' image to promote its culture and experiences.
The campaign will also remind the public of how close the country is to the UK.
Total Media also handles the media planning and buying for travel operators and tourism bodies including the Netherlands Board of Tourism, Excel Airways, OB Airways, Stena Line and Scandinavian Airlines. |
