Total Media is a media agency that is committed to delivering real and significant growth for businesses. We have an extensive track record of launching new products, services and brands and delivering successful growth strategies for clients across their sales and market share for nearly 30 years.
Delivering growth and maximum value and return for our clients places demands on us to ensure that we continually uncover new and effective solutions and find a “way to do it better” on any media campaign. This has shaped our internal working practices and promoted a philosophy across the agency where we all Demand Value in everything we do.
This commitment to deliver value for clients and meet and
exceed their real needs led us to we commission an independent UK wide survey
of Marketing Directors (through Marketing magazine) which identified where
clients expected us to add value. We responded by shaping our agency to meet
these demands.
The survey identified that the areas of highest importance to advertisers were:
- Business Understanding
- Insightful Media Planning
- Proactive Contribution
- Cost
- Chemistry
- Creativity
- Efficiency
Responding to what advertisers were looking for from a media agency, we quantifiably improved our capabilities in all the above areas in order to develop our offer to meet the challenges clients face. This ranged from implementing a Gold Standard Business Training programme; development of an Insight Team and a greater investment in skills and technology through to fostering a culture of benchmarking and honest appraisal across KPIs, SLAs and campaign reviews.
This approach ensures we take a holistic approach to our clients’ campaigns delivering effective and measurable growth strategies which take powerful insights rooted in business, culture and media, and transforms them into inspiring and effective breakthrough media solutions for clients, which enables them to stand out from their competitors and realise their ambition.
