Nothing beats a bit of local knowledge, and at Total Media we work closely with our client local representatives in order to provide highly focused regional advertising. By gaining insights into local communities, we are able to identify highly relevant opportunities for our clients – providing them with bespoke regional strategies.
Using Geodemographic mapping tools, we are able to look at the profile of your existing customers and map opportunities to regionally target similar high value customer types. Whether it’s specific poster sites that are seen by your target audience or even opportunities for street art, we can get you in front of your target audience.
By understanding customer buying behaviour we can identify catchment area on a postcode level and map these with drive times. We have access to all the specialist market research tools, so are able to understand local audience behaviour and media consumption using tools such as JIGREG, MEDIATEL and RAJAR among others.
Having worked with many clients on a local level throughout our thirty year history has given us the experience and understanding needed to develop a highly targeted campaign for your business. We have developed strong relationships throughout local media groups, and can help with everything from field sales, door drops, local press and radio to line by line posters, local cinema and direct mail.
In recent years, geo targeted mobile avtivity has grown in importance, and Total Media works hard to ensure they remain on top of new advances regional advertising and media. Our recent work with New Zealand Lamb allowed us to use O2 More to target Sainsbury’s customers with tailored promotion as they were identified within a five minute catchment of a store.
Discover more about regional strategies.