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Guy joined Total Media in 1983 when it had been going for nine months. “It looked like an exciting prospect and, more importantly, appeared to have a chance of survival.”
Arriving with a marketing degree and two stints in the marketing departments of ITV companies, Guy helped create the media planning and buying department and subsequently became involved in Total Media’s marketing and new business development.
Since when, Guy has been heavily involved in developing the Total Media Group and its offer. “Today’s media solutions frequently involve combinations of on and off-line media to build awareness, drive response and optimize return on investment. Clients want to work with media advisors who can guide them through the options to find the right media solutions for their needs. To provide this service you need media planners who can operate across all disciplines to avoid the pitfalls of specialist silos. Being independent certainly helps in delivering a media neutral service.”
Guy is now group managing director and a shareholder of the company. Client service is an area of key interest of his and he can often be found nagging clients for what they really, really think.
Devoted to his wife and three children, Guy spends time outside the office on his motorcycle, scuba diving, skiing and taking photographs of animals.
     
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