Total Media Strategy was set up to allocate specific resources to the key area of media strategy as part of the overall communication plans for clients within the Total Media Group.

Led by Pippa Hooker, with a background of experience in account direction and client communications, the strategic media planning division draws on the collective experience of all clients across the whole group. Through our Hothouse process, we work with both B2B and B2C advertisers to develop a complete understanding of not only our clients’ brands and objectives but also their markets and deeper target audiences. This resource enables us to share the knowledge and learning of the group to establish key themes across wider industry markets; such as trends in the way audiences are currently consuming and responding to advertising campaigns.

We work with your day to day account teams, across all media disciplines, to provide specific strategic recommendations to shape the focus of your media campaigns. This could be by identifying new opportunities, reevaluating your current target audiences or just communicating differently with crucial sections of them. As a starting point, we can provide advertisers with new key insights into the situations that their business is currently working within.

So if you’d like the benefit of a fresh pair of eyes examining the best overall media solution for your business then we should talk. Give us a call or send us and email and we can have a chat over a cup of tea. And don’t believe what the boys say, because Pippa swears she makes a damn good cuppa.