Our approach is one of Discovery Driven Planning; where we look to optimise and test on an on-going basis and maintain fluidity of the budgets, reacting to market opportunities and data insights.
We cover a plethora of different lead generation channels including direct response television, Search Engine Marketing (SEO & PPC), affiliates, online display, inserts, off-the-page press, door drops, third party, direct mail, email, telemarketing and many more. Each campaign has a clear and documented definition of success based on ROI metrics and these are benchmarked against our market experience and historical data.
Data insights
By embracing all online and offline feeds of data on a daily
basis, the team can identify trends and insights in the business, enabling us
to deliver a Discovery Driven Planning approach. Each team has the support of
data analysts and works with our data attribution models, in order to
accurately supply information and findings to our clients in an accessible and
insightful format. This process ensures that the team and our direct response
clients always have their fingers on the pulse of business growth.
Reactive to market
opportunities
Buying media which looks to maximise response volumes and
efficiencies via flexibility in the way we approach our deals. This flexible
approach to our buying provides the ability to move money from one relevant
supplier to another based on the market prices, screened by historical
performance. This approach with both laydown activity and last minute inventory
means the media plans are bought on a line by line basis until a rate has been
achieved which delivers against the ROI criteria. Only then do we finalise the
booking and delivery copy. This approach although more time consuming always
ensures that the optimum rate is achieved and maximises return on investment.
