Our team of Social Media and PR experts are here to help guide and advise you on the best way for your brand and customers to benefit from this new media environment.
Our Social Media Approach:
- We identify current trends and topics of conversations relevant to your business, brand, service or industry, identifying opportunities to engage with existing and potential customers, and to understand the current market perception and spot any trends or unmet needs within the sector.
- We track and analyse the results helping us define a bespoke Social Media Strategy to direct the activities and engagement, towards achieving your wider advertising and business objectives.
- The social media strategy is then implemented and we engage with influencers, contribute to relevant conversations and become a part of the community building trust and develop brand advocacy into existing communities.
Whether you already have a social media team in place or are building an online community from scratch, our team can provide you with tools and commercial and strategic input to ensure that your social media campaigns are impactful, cost effective and deliver on your social media, advertising and business objectives.
Public Relations
The fundamental role of PR is to build and protect reputations. At Total Media, we help clients establish and maintain goodwill and mutual understanding with their target audience, influencing opinion and behaviour. We do this effectively because PR is part of a bigger story.
Technology has democratized media and made it participatory, social, diverse, real-time and partisan. Consumers, customers and influencers engage with companies directly now, and voice their views and opinions through both indirect and direct channels.
We execute PR ideas with the whole communications mix in mind. Our conversations are integrated with other marketing disciplines and media approaches to deliver a consistent customer journey – and one that achieves measured results.
Our services include:
- Communications strategy development
- Reputation management and thought leadership
- Media and influencer relations
- International campaign management
- Social media engagement
- PR integration.
Our secret sauce: meticulous planning, captivating storytelling, smart and passionate people.
