Direct Response

At Total Media we have a discovery driven planning approach to our direct response clients, covering a plethora of different lead generation channels including DRTV, search engine optimization, search PPC, Inserts, off-the-page press, door drops, third party, direct mail, email, affiliates, and many more. Each campaign has a clear and documented definition of success based on ROI metrics and that these are benchmarked against market and historical data with planned outcomes based on campaign performance.

In order to create fluidity to our planning approach each team has the support of data analysts, working with the planners to provide insights from the data and present the findings in an easily accessible format, always ensuring the team has their finger on the pulse of your business. However, purely knowing what works and what hasn’t worked is not enough; the key is to understand WHY! For this reason every client is overseen by very experienced individuals, who bring their wealth of marketing and response knowledge to your business and acquisition strategies.