Fundraising Media
Total Media Charities & Campaigning Organisations offers a wide ranging variety of services to non-profit organisations within the UK and Republic of Ireland. Understanding your business and increasing your profile are the starting points of our partnership with you. However we also understand the need for responsive ads that do more than pay for themselves whilst raising brand awareness at the same time. Our aptitude in these areas, that are outside the conventional skill sets, make us an agency with a difference. We provide all of the following media services: Emergency campaigns:We have demonstrated a 48-hour turn around to appearance on terrestrial news breaks with bespoke 30-second commercials from our creative partners. We are the only buyers achieving this as part of a multi-media campaign in both the UK and Republic of Ireland. For example during the recent UK floods in the summer of 2007, Total Media Charities & Campaigning Organisations managed to rapidly react to and turn around a flood appeal for the Women’s Royal Voluntary Service (WRVS). The appeal was immensely successful and achieved a ROI of over 7:1.Reactive:Media PlanningMedia Buying Brand Response ANSWERS Response Analysis Return on Investment Programme Analysis Off and Online Innovative Content Development:Advertiser Funded Programmes: NSPCC Raw Cuts (2006) and Raw Cuts ID (2008). See our Case studiesProactive:Media Testing ConstructionChannel Viability Consultancy:Confidential BenchmarkingEducational:Introduction to Direct Response MediaFull Media Training for Charity Personnel |
