Daniel joined Total Media in 1999 having previously been Finance Director at Initiative Media for eight years.
Starting in the ad business in its heyday of 1988, he joined Still Price Court Twivy D’Souza and found an industry where work and pleasure could be perfectly combined.
He has seen the UK media model go through intense change over the years and the supporting financial and management aspects have had to adapt in response too.
Strong financial solvency ratios remain key to trading facilities with UK media suppliers and Daniel’s role is to secure these key arrangements while adapting our processes to rapidly evolving revenue sources and overheads constraints. In doing so, Daniel runs a closely knit team who place trust, teamwork and dedication as the basis for delivering these functions.
Utterly devoted to his two precious daughters, a deeply held passion for Crystal Palace FC is sad but true.