Tom is responsible for agency management across Total Media with a focus on client service, media team development and performance delivery. As the architect of the agency approach, Tom has been instrumental in ensuring we deliver insightful, business focused solutions for our clients. With a background in international media, Tom brings a cross-market and cross discipline thinking to his role, and is always pushing the team to find a better way of doing things.
Tom’s entry into media was anything but traditional. With an academic background in anthropology and economics Tom was drawn to the potential that media has to blend these disciplines and thereby deliver solutions that put consumer behaviour and economic fundamentals at the core.
Tom’s passion for anthropology continues which at least partly explains his eclectic library and his continuing insistence that folk music is the godfather of all music.