We know how to launch and grow businesses. As a media company founded 30 years ago with this positioning, we have unrivalled experience in helping our clients achieve their launch and growth ambitions.
Understanding exactly what type of growth your business is looking for is key, as not all growth is the same. Whether it be launch growth, international growth or growing your digital footprint, our job is to help you define the choices and opportunities relevant for your ambitions.
This is our challenge. With a foundation of creative thinking and measurement, we push ourselves to find a better way of delivering your success.
Business understanding is at the core of the offering. With clear sight on your business goals we explore the whole range of factors, which will enhance or indeed interrupt your ambitions. From competitive landscape mapping, through to website evaluation or carrying out detailed analysis on your audience types and their respective opportunity.
Our depth of experience enables us to draw comparisons with some like-minded companies and provide learnings on how to develop your media plans, using the spectrum of different media, so you can avoid the pitfalls of that learning process.
Our experience in developing successful launch and growth strategies has led us to some common themes for clients,which are:
- Build a foundation of measurement so we have absolute clarity on business performance
- React quickly by measuring key business metrics, e.g. social commentary, website analytics, footfall, search uplifts, and sales etc… you have core indicators of how the strategy is evolving, so you can react to these insights by investing further or changing the focus of the media and creative schedule.
- Be focused and don’t dilute the money. You are better off doing the right thing in a few media channels rather than spreading yourself to thinly.
- Be creative, challenge conventions and always look for new ways of establishing your brand above the competitive noise.