We are excited to share the news that we have won the international media account for Bosch, a global leader in technology and services, and will be working across 38 countries and 10 different business units as part of the Mediaplus Group. The account will cover markets in Europe, Asia, Australia, New Zealand, South Africa, Morocco, Kenya and Egypt.
One of the key elements of this collaboration is the use of a Central Hub, where a dedicated team will oversee Bosch’s media activities across regions. This hub will enable us to efficiently manage media strategies, planning, and purchasing, ensuring that each market gets the focused attention it deserves. Additionally, our Digital Hub will play a pivotal role in driving Bosch’s digital-first strategy, providing real-time campaign optimisation and seamless global coordination through a unified media dashboard.
Following the appointment, Tim Dworak, Senior Corporate Marketing Communications & Campaign Manager at Bosch said: “Our global positioning across different industries and markets requires a high level of local media expertise in addition to centralised management. Mediaplus’ KPI- and data-driven media strategy plays an important role in supporting the marketing objectives of our business units and further increasing our efficiency.”
Esther Busch, Managing Partner of Mediaplus and CEO of the House of Communication Cologne said “Developing a media strategy across 38 countries and ten completely different business units is as challenging as it is exciting. We look forward to writing a joint success story with Bosch and are incredibly proud to have convinced the team to choose us as their first independent agency partner. We offer the same services as the major international networks, but on top of that, we score points with our flexibility, creative freedom and individual client orientation.”
Matthias Brüll, CEO Mediaplus adds: “I am extremely pleased that we succeeded in winning Bosch, another international client in a highly competitive market. The global control via our central hub enables us to efficiently implement campaigns with a high international impact. This account is a testament to our ability as a well-connected, global agency to develop the best solutions for our clients.”