Total Mediaplus wins global media brief for Tony’s Chocolonely

We are proud to announce that we have been appointed by Tony’s Chocolonely to lead their global growth strategy following a competitive pitch. In this partnership, we’ll not only focus on driving Tony’s Chocolonely’s global market expansion but also on amplifying their core mission: to create 100% exploitation-free chocolate and bring systemic change to the cocoa industry.

As a fellow B Corp, we are excited to work with Tony’s and help advance their mission and market presence in key regions, including the UK, the Netherlands and North America together with the wider Mediaplus Group.

Tony’s Chocolonely is an impact company that makes chocolate, dedicating its efforts to ending child labour, forced labour and deforestation in cocoa. And not just the cocoa in their own chocolate, but in all chocolate worldwide. As a bold challenger brand, it has grown rapidly; challenging industry norms, raising awareness about the injustices within the cocoa supply chain and positively impacting the lives of the cocoa farmers it works with. Now, with our expertise in media planning and buying, we’re excited to help Tony’s Chocolonely reach even more consumers and further its mission.

Sadira E. Furlow, Chief Brand Officer at Tony’s Chocolonely, said “Tony’s Chocolonely exists to end exploitation in cocoa – everything we do is in service of that. We want to change an entire industry, so we’re always thinking of new ways to raise awareness and inspire people to act. It’s an exciting time for Tony’s, we’re growing at pace, and so is our impact. We see this partnership as a strategic opportunity to support that next step”

Tom Laranjo, CEO of Total Mediaplus, said: “Tony’s Chocolonely is a brand with a powerful mission that goes beyond just selling chocolate. We are honoured to be chosen to support their growth and their commitment to transforming the cocoa industry. With our expertise in behavioural science and creative solutions which combine data with insight, we’re confident that we can help Tony’s Chocolonely achieve its ambitious goals and create a lasting impact.”