Listen now to the next episode of our behavioural science podcast, as created with Behave, our human insights consultancy.
In this second episode, “social proof delivers success in advertising”, author of The Choice Factory, Richard Shotton, and Total Media’s Head of Behavioural Planning, Will Hanmer-Lloyd, look at how brands, such as Apple, have applied social proof to their marketing. Together they explore the different ways in which this application of behavioural science can help to grow your brand.
Check out episode two, social proof delivers success in advertising, here and don’t forget to subscribe for further episodes!
Author: Madeleine Ware - Marketing & New Business Manager
