behavioural science

Listen now to the next episode of our behavioural science podcast, as created with Behave, our human insights consultancy.

In the third episode, “Making your brand the first choice for consumers”, author of The Choice Factory, Richard Shotton, and Total Media’s Head of Behavioural Planning, Will Hanmer-Lloyd, discuss the paradox of choice. They explain how applying behavioural science can lessen the stress of decision making to help you guide your audience through the consumer journey and make your brand the one they choose.

Check out episode three, making your brand first choice, here and don’t forget to subscribe for further episodes!

Jess Huntrods - Marketing and New Business Executive

Author:Jess Huntrods - Marketing and New Business Executive