Listen now to the fifth episode of our behavioural science podcast Behave!, as created with Behave, our human insights consultancy.

In this episode, ‘the limitations of using claimed data in advertising’, author of The Choice Factory Richard Shotton, and Total Media’s Head of Behavioural Planning Will Hanmer-Lloyd discuss the risks of relying on just claimed data. Together they share examples of brands that have been caught out by this in the past, such as the Trinity Mirror newspaper, and why it is important for brands to layer insights in order to fully understand audiences.

Check out episode five, the limitations of using claimed data in advertising, here and don’t forget to subscribe for future episodes!

Jess Huntrods - Marketing and New Business Assistant

Author:Jess Huntrods - Marketing and New Business Assistant