At the top, where it should be:
We are committed to diversity & inclusion and providing equal opportunities for everyone. We are dedicated to ensuring our processes are free from any form of discrimination or bias, right from the application process to life as part of the Total Media team.
The role
Reporting to an Account Director, you will work within the Digital Activation team, leading on omni-channel media and executional planning. Your day-to-day will include planning, running & optimising media with the support of an Account Executive, checking reports, enforcing financial processes for your accounts and being the key point of contact within you client pod. This will include management of campaigns across all forms of digital media, providing an excellent opportunity to become skilled across all paid media channels. You will be provided with cross-channel training in all areas of digital including formal qualifications, as well as on-the-job support from your team which will continue to develop your career in digital.
About you
We’re looking for someone with:
- Hands on experience: in digital media with a proven track record in at least 2 of the following channels; Paid Search, Paid Social, Display, Video.
- Performance specialism: with experience in planning and optimising media towards KPIs such as applications, leads and quality traffic to site.
- Strong skills in managing time and tasks: inclusive of abilities to work on multiple workstreams and assessing prioritisation to manage your own tasks and those of the team.
- Curiosity to learn: about channels outside of your immediate specialism, whether across the wider digital ecosystem, or tapping into more traditional media executions in line with the client and team’s needs.
- Attention to detail: with a core focus on accuracy of data and verbal and written communications ensuring a high standard in all that you do.
- Collaboration: across the team and with wider departments to ensure that projects are completed to the best standard possible with multiple skillsets feeding in.
Key responsibilities
- Planning & execution: of effective strategies across media channels through the lifecycle of the campaign from creating responses to briefs with an integrated approach, to planning through media schedules, optimisation and reporting of campaigns, and insightful analysis.
- Line management of Account Executive: involving delegation of tasks, quality checking output of their work, as well as supporting on their growth, training and developmental needs.
- Full funnel campaign operations: with the ability to connect the impact of various executions to the overall KPIs.
- Omni channel activity: working across all platforms from Search, to CTV, to Lead Generations, to Social and more.
