Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how brands can navigate COVID-19 and beyond.

In what we call “the episode Dominic Cummings should have listened to” we discuss a range of behavioural techniques, including the messenger effect and the foot in the door technique, and how the government could apply these to ensure people obey restrictions.

We also look at how commercial brands can can use these tactics to turn rejecters into customers.

Check out this episode of our behavioural science podcast, ‘COVID-19: how brands come out stronger – part 3’, here!

Don’t forget to subscribe to Behave! to keep up to date with our all our podcasts.

Madeleine Ware - Marketing and New Business Manager

Author:Madeleine Ware - Marketing and New Business Manager