Episode 7 of our behavioural science podcast

In this episode of our behavioural science podcast, author of the Choice Factory Richard Shotton and our head of behavioural planning Will Hanmer-Lloyd discuss why advertisers should pay attention to context.

Richard and Will take examples from brands including eHarmony, who used their understanding of consumers’ behaviour and the context surrounding their decisions to rapidly grow their customer base.

However, context still seems to largely be underestimated by both brands and advertisers.

Check out episode seven of our behavioural science podcast, ‘Paying attention to context’, here and don’t forget to subscribe for more!